What are the two situations in which modern graphic creative design uses traditional national elements? ()

Change its shape to include its meaning, and change its shape to extend its meaning.

China traditional cultural elements in the form of logo design mainly include:

First, the application of traditional cultural elements in modern poster design

The so-called "traditional culture" refers to the organic composition system of the Chinese nation based on Confucian ideology and culture and containing various other ideological and cultural contents.

China traditional culture aims at the inheritance of China culture, emphasizing the origin of China culture and the objective cultural heritage passed down.

Absorbing representative things from traditional culture can be called traditional cultural elements. What can represent the traditional cultural elements of China?

Chinese civilization has formed cultural knowledge with a long history of 5,000 years, and traditional cultural elements naturally cover a wide range. The following are several elements: China's calligraphy, seal cutting, Chinese knots, Qin bricks and tiles, Peking Opera masks, shadow play, China lacquerware and Han bamboo slips;

Oracle Bone Inscriptions, Four Treasures of the Study (inkstone, pen, rice paper, ink) vertical thread-bound books, paper-cuts, kites, wishful patterns, auspicious clouds patterns, Chinese embroidery (embroidery), etc. ), Cheng 'an, painted pottery, teapot, porcelain, Chinese painting, Dunhuang murals, stone lions, Tang suits, chopsticks, Chinese characters, gold ingots, ruyi, gossip, etc.

Design is purposeful planning, and poster design is one of the forms that these plans will take. In poster design, you need to use visual elements to spread your ideas and plans, and use words and graphics to convey information to the audience, so that people can understand your ideas and plans through these visual elements. This is the definition of our design.

Design should be touching, enough details can impress people, graphic creativity can impress people, color taste can impress people, and material texture can impress people? Combine the various elements of design organically and artistically. In design, the basic elements are equivalent to the components of your work, and each element should have the purpose of transmitting and strengthening information transmission.

Traditional cultural elements cover such a wide range, which is fertile ground for designers to absorb nutrition and has profound enlightenment and reference significance for poster design. In China, with such a profound cultural heritage, designers can get inexhaustible sources of design.

Second, the use of traditional elements in advertising design

The application of China traditional graphic art and plastic art in design. Simplicity and naivety in woodcut New Year pictures, simplicity and abstraction of shadow play and paper-cutting, exaggeration and deformation of Peking Opera facial makeup can all become our design elements, adding an accumulation to the connotation of design works.

Broken Peking Opera masks are used in heartbreaking places, symbolizing that the broken national quintessence is beating like blood, hitting people's hearts and telling the seriousness that needs to be guarded and passed down. Look at the touch of China red in Chinese New Year's red envelopes and the rattles played by children in the past, which convey a deep feeling of China and an inseparable Chinese knot.