What is called network marketing

Network marketing refers to the operator to electronic information technology as the basis for the computer network as a medium and means of a variety of marketing activities (including network research, network new product development, network promotions, network distribution, network services, etc.) of the general term.

Network marketing as a new marketing approach, compared with the traditional marketing approach has obvious advantages. First of all, the network media has a wide range of dissemination, speed, no time and geographical restrictions, no time layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback and other characteristics, is conducive to improving the efficiency of marketing information dissemination, enhance the effect of marketing information dissemination, reduce the cost of marketing information dissemination.

Secondly, network marketing without store rental costs, and there is the realization of direct marketing of products, can help operators to reduce inventory pressure, reduce operating costs. On the Internet, any unit or individual is not subject to the absolute limitations of their own size, can be equal access to information from all over the world and equal to show their own, which creates an excellent development space for small and medium-sized investors.