How to do full link marketing in the post epidemic era?

There are three rings in the full-link marketing to lock up the flow, ring the source of customers, ring the opportunity, ring the flow.

The first ring - search + information flow: ring to live in the source

With the credibility of Baidu in the hearts of netizens, in the customer's initiative to search for caravan resources, according to the big data to lock the target customer, in the customer to understand the product to the flow of information to reappear, to do the customer needs to look for the appearance, the customer hesitates to appear, precise targeting, the customer will be able to find the right way, and the customer will not be able to find the right way. For example, in the automotive industry, the strongest exposure belongs to the auto show, a car show ushered in a sales highlights moment, the rich source of auto show is inseparable from the quality of publicity in the early stage, the brand area of the unique creative style and the stable first dominant mode, so that the auto show publicity efforts to reach the maximum, the most powerful channels for customer acquisition during the period of the auto show is not the brand area.

The third ring - Baidu: ring to live in the flow

Do a good job of content marketing, not only to let potential customers have a happy vision, stimulate the transformation, but also to let the target customers have sufficient conditions to transform. Combined with Baidu know, Q&A, good-looking video, soft text retention and other content operations ringing potential customers, ringing video traffic, ringing soft text traffic. Fan refined operation and management to promote further conversion. Let the business public traffic into the private domain traffic, truly realize the "use of business combination", to complete the marketing closed loop.