Traditional Culture Encyclopedia - Traditional culture - What's the difference between online advertising and traditional media advertising?
What's the difference between online advertising and traditional media advertising?
Compared with traditional advertisements, modern advertisements based on online media have incomparable advantages. (1) network is all-weather and global. As people say, the Internet has broken through the time and geographical restrictions. (2) High transmission speed. As we all know, the network uses optical fiber. Compared with the traditional mass media, it is simply a competition between rockets and carriages. (3) Online advertising can track the benefits of advertising. Because of the influence of traditional advertising, advertisers can't know how many customers buy their products. In this regard, online advertising can loudly say "Icandoit" (4) investment return optimization. Online advertising adopts a completely different way of reward from traditional advertising. (5) advertising and purchase are completed in one step, greatly reducing operating costs. (6) interaction. In the traditional mass media, it is one-way compulsory sales, and it is a seller's market. And online advertising multimedia realizes interactive trading and one-on-one communication. Information feedback that traditional media can't realize can be easily realized in the information network era.
If the form of advertising is like a soldier's weapon, then the battle between modern advertising and traditional advertising is undoubtedly the battle between the new nuclear missile and the old spear and iron shield.
In content and essence, traditional advertising content mainly reflects economic life, while modern advertising is integrated marketing electronic communication. In essence, the former is promotion and marketing, while the latter is social and cultural.
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