What's the difference between online advertising and traditional media advertising?

Some people say that online advertising is a continuation of traditional advertising. This idea is wrong. There are fundamental differences between them in form and content. Online advertising is a brand-new era. Modern advertisements use mass media, including four kinds: radio, television, newspapers and magazines. However, modern advertisements use multimedia based on online media, and the role played by traditional mass media is undoubtedly fading. Undeniably, mass media once made a blockbuster in the history of advertising, and it still plays a very important role until now, and online advertising is "Xiao He just showed his sharp corner", but as an advertiser with a keen sense of touch, he should realize that with the advent of the Internet era, the popularity of mass media is just the afterglow of the sunset and yesterday's yellow flowers. The great ship of history is ruthless, and anything that lags behind the situation will inevitably be mercilessly abandoned by it.

Compared with traditional advertisements, modern advertisements based on online media have incomparable advantages. (1) network is all-weather and global. As people say, the Internet has broken through the time and geographical restrictions. (2) High transmission speed. As we all know, the network uses optical fiber. Compared with the traditional mass media, it is simply a competition between rockets and carriages. (3) Online advertising can track the benefits of advertising. Because of the influence of traditional advertising, advertisers can't know how many customers buy their products. In this regard, online advertising can loudly say "Icandoit" (4) investment return optimization. Online advertising adopts a completely different way of reward from traditional advertising. (5) advertising and purchase are completed in one step, greatly reducing operating costs. (6) interaction. In the traditional mass media, it is one-way compulsory sales, and it is a seller's market. And online advertising multimedia realizes interactive trading and one-on-one communication. Information feedback that traditional media can't realize can be easily realized in the information network era.

If the form of advertising is like a soldier's weapon, then the battle between modern advertising and traditional advertising is undoubtedly the battle between the new nuclear missile and the old spear and iron shield.

In content and essence, traditional advertising content mainly reflects economic life, while modern advertising is integrated marketing electronic communication. In essence, the former is promotion and marketing, while the latter is social and cultural.