The spiral of silence

The concept of silent spiral is actually very easy to understand, which involves the concept of an opinion leader. Generally speaking, if people around you agree with a statement or acquiesce, even if they have different attitudes or disagree, you will agree and follow the crowd ~

Opinion leaders can be embodied in major forums or groups. A certain person or a certain group controls the whole rhythm of a certain area. This is a popular saying.

I suggest you have a good look at Guo's book ~