Why did Evergrande sell houses online?

At 9: 00 a.m. on February 16, Evergrande Group held a press conference on the full implementation of online sales through online video, revealing for the first time the sales performance of online house purchase that was fully implemented three days ago. Next, Jintou Bian Xiao will introduce the reasons why Evergrande launched the online sales office.

Mr. Liu Xuefei, vice president of Evergrande Real Estate Group, said that Evergrande's comprehensive online house purchase has only been implemented for three days, and the sales data will be off the charts. Customers have booked 47,540 houses (including 870 houses) with a total value of about $58 billion.

Refresh the sales record of the real estate industry again.

According to this prediction, in the next few days, online booking of Evergrande may exceed 654.38+10,000 sets, online booking will be converted by 70%, sales turnover will reach 70,000 sets, and sales will reach 60 billion sets.

It is worth mentioning that this is the fourth time that Evergrande has set a new industry sales record in half a year.

In September last year, Evergrande broke the highest monthly sales record (updated) of China residential enterprises with sales of 83 1. 1 billion yuan. Afterwards, Evergrande set a new real estate sales record in the Eleventh Golden Week with sales of 53.6 billion yuan (update 2), and set a new real estate sales record with sales of 90.3 billion yuan (update 3) in the same month.

The three-day pre-sale of 47,540 houses, with a total value of about 58 billion, not only set a new industry record, but also took into account the explosive growth of booking volume and conversion rate. Online shopping also helps to hit the sales record of innovative industries during the Evergrande epidemic.

Xu Jiayin once said: The worse the market, the more it can show the foundation of Evergrande. Now it has set four industry records in half a year, which has become the latest concern of the powerful combat effectiveness of the Tiger and Wolf Division. Today, it brought a new big surprise.

Vice President Liu also made it clear that in two days (February 18), Evergrande will launch special preferential activities. According to the rules previously formulated by Evergrande, buyers with more than 47,000 people decided within three days can also enjoy preferential treatment.

Evergrande is very generous in terms of price concessions, and it can be said that it is the most favorable housing enterprise for buyers in the industry. The closing price must be a special price, and the special price must be a value. This is its classic slogan. Just now, Evergrande announced a new big surprise.

The preferential measures just announced began on February 18. Evergrande explained that this is the biggest discount in history, and it is 75% off the national real estate. Fourth, it is estimated that more than 70,000 people and reserved customers have begun to enjoy it. What did Evergrande do?

Affected by the epidemic, according to media statistics, more than 80% of residential enterprises have started to buy houses online after the holiday, but the record is far less than Evergrande.

According to some marketers, their online purchase guide has little effect on locking customers, and it is more about shouting and brushing the sense of existence. Nothing?

The direct reason behind this is that the policy strength and closed-loop nature of other housing enterprises are much lower than that of Evergrande, and the deep-seated reason is the difference in thinking between the two sides. Evergrande's online house purchase uses network thinking and takes customers as the center.

Other residential enterprises buying houses online is a traditional sales thinking, which is sales-oriented. Buying a house online only transfers online sales to the Internet. Therefore, when we see the online housing purchase and related policies of other residential enterprises, our first reaction is insincerity and lack of interest.

On the other hand, Evergrande uses network thinking, user thinking and platform thinking to create online house purchase.

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