Traditional Culture Encyclopedia - Traditional culture - Liaoning Moutai official WeChat book Maotai time
Liaoning Moutai official WeChat book Maotai time
Moutai is produced in Maotai Town, renhuai city, Zunyi City, Guizhou Province, China. It is a characteristic liquor of Han nationality, and it is one of the three major distilled liquors with the same reputation as Scotch whisky and French cognac. Since 19 15, Kweichow Moutai * * * has won 15 international gold medals and won the title of China National Famous Wine for five consecutive times. Kweichow Moutai and Zunyi Dongjiu are the only two famous national wines in Guizhou Province. It is the originator of Daqu Maotai-flavor liquor, known as "national liquor" and one of the top liquors in China.
1996, Moutai technology was identified as a state secret to be protected. 200 1, the traditional craft of Moutai was included in the first batch of national material and cultural heritage. In 2006, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage. On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the protection of Moutai products in the original producing areas. On March 28th, 20 13, the former AQSIQ approved the adjustment of the protection name and scope of Moutai geographical indication products.
On June 6, 20 17, BrandZ 2065 438+07 Most Valuable Global Brand 100 was released, and Maotai ranked 64th. Moutai is one of the top wines in China and one of the three famous wines in China.
From June 30th, 20 19, the trademark of "Maotai, the national liquor" will be stopped.
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