The difference between traditional Chinese cultural symbols and emerging cultural symbols

The difference between traditional Chinese cultural symbols and emerging cultural symbols is different value orientation and different scope of use.

1, different value orientation: the value orientation represented by traditional Chinese cultural symbols is the values of benevolence, righteousness, courtesy, wisdom and trust emphasized in traditional culture, emphasizing the harmonious relationship between the individual and society, and between man and nature. Emerging cultural symbols, on the other hand, pay more attention to the value orientation of the individual, self, personality, entertainment and consumption.

2, the use of different scopes: the use of traditional Chinese cultural symbols is mainly in the field of cultural inheritance, cultural expression, cultural exchanges and other areas, such as literature, art, cultural festivals and so on. While emerging cultural symbols are widely used in science and technology, life, business and other aspects, such as brand marketing, social media and so on.