The deficiency of traditional media in marketing

The traditional marketing strategy is the 4P combination proposed by Professor McCarthy, that is, product, price, channel and promotion. This determines that network marketing first needs to integrate customers into the whole marketing process and start the whole marketing process from the customer's needs. Accordingly, a group of marketing scholars led by Professor Schultz put forward 4C marketing theory, that is, consumer's demand and desire, cost, convenience and communication.

Advantages of traditional marketing: the starting point of this theory is the profit of the enterprise, but it does not put the needs of customers in the same important position as the profit of the enterprise. The interactivity of the network makes customers really participate in the whole marketing process, and the initiative of participation and choice has been strengthened.

Direct selling is a kind of social and management process that aims at making profits and publishes offer information to target market members through personalized media in order to seek direct response (inquiry or order) from the other party. Originated in America. Before 1980s, direct selling was not taken seriously. After 1980s, direct selling developed rapidly, and its unique advantages were more and more understood by enterprises and consumers.

Disadvantages of direct marketing:

(1) direct selling saves the link of middlemen's price increase, thus reducing the commodity price. But it has impacted the traditional market economy and made the middlemen unprofitable.

② The popularization of network communication technology has promoted the development of direct selling. However, some old people who live by traditional sales can't keep up with the times, and it is too troublesome to learn new marketing methods, which will affect their living standards.