Traditional retail enterprises how to deal with the impact of e-commerce

Traditional retailers who want to cope with the impact of e-commerce need to do a good job in the following areas:

First, to establish their own online sales platform, this platform can be a better display of the product;

Second, the sales venue for experiential optimization, so that customers are more likely to enter the store to produce the desire to buy;

Third, to join hands with the supplier, asking the suppliers to provide online and online sales of different specifications, different textures, different grades, different styles, different connotations of the product, through differentiation, to get the market's recognition;

Fourth, traditional retailers also need to store retail goods and online similar goods on a regular basis for comparison, to be good at identifying sales opportunities and space;

Fifth, traditional retailers also need to More professional training for store staff, to provide more than online sales more considerate and more in line with humane standards of service, to raise the threshold of e-commerce can not cope with.