Newbie, want to know how to do store attraction?

Customer acquisition and attraction has always been a clichéd topic for stores, and every boss is anxious about customer flow from time to time.

With the explosion of various online video tools such as Jitterbug, video number, many stores want to take advantage of the east wind to get their customer volume up.

But regardless of whether online diversion or offline diversion, there are some business logic of the nature of the **** common today to share with you 8 common diversion strategies, no matter what way you use to diversion, you can use these strategies.

01Welfare diversion #QimingBusinessNotes

Welfare diversion is a marketing strategy that directs customers into a store by offering attractive benefits, such as gifts, discounts, and coupons. This type of diversion attracts the attention of potential customers, increases brand awareness, boosts sales and promotes customer loyalty.

In the new customer attraction stage, stores can equip the experience card with high-quality products and toys that come with the card, so as to improve the attractiveness of the package and make it easier for customers to place orders. However, during the communication process, it is important to launch a detailed introduction of the store, products and services to enhance the rate of customer experience in the store, in order to truly generate conversion value.

02Targeted attraction #Qiming Business Notes

Targeted attraction refers to the use of specific marketing strategies aimed at directing potential customers to a specified product or service. By using various marketing channels, such as social media, search engine optimization, advertising and word-of-mouth marketing, to achieve precise targeting of the target market and delivery of specific product information, thereby stimulating the desire of potential customers to purchase.

In fact, it is for a certain type of products, projects, people, choose the appropriate season, festival, festival directed design of promotional activities, through the promotion, expand the store a certain type of service items of the customer base.

03Body test diversion#Qiming Business Notes

Body test diversion refers to attracting customers to the store for checkups and treatments through services such as physique assessment, rhinitis testing, and developmental assessment. Stores can attract more customers by providing high-quality and reasonably priced physical examination services to increase store awareness and revenue. Physical examination services can include single physical examination, regular physical examination and other types of services, which can be selected according to different customer needs and budgets.

Body test diversion is also generally for some specific projects and specific products, mainly for some customers who have a vague understanding of their own physical condition, through the body test diversion to the store, to provide the store with customized conditioning program.

04Crowdfunding #Qiming Business Notes

Crowdfunding refers to the use of crowdfunding platforms or social media channels to attract a large number of users to pay attention to and participate in a certain project or product, thereby converting potential users into actual buyers or supporters. This kind of crowdfunding mainly relies on the spreading effect of social networks and the interest and enthusiasm of users, and can quickly gather a large amount of popularity and funds to provide strong support for the development of the project or product.

Particularly suitable for the store's newly launched projects and products, for the store to accumulate the first batch of experience customers. At the same time, in the process of operation, must pay attention to collect customer experience feedback, and organized into the later publicity material, to help stores better promote the new project.

05Salon attraction#Qiming Business Notes

Salon attraction is a marketing strategy that aims to attract target customers and increase their awareness of the store's services and products by organizing various forms of salon activities, such as medicine reading, flower arranging, and mom classes. Salon attraction not only helps stores attract new customers, but also promotes the return of old customers and loyalty.

In the process of setting up salon activities, stores must design old customer sharing sessions, so that old customers can help the store to promote and enhance the recognition of new customers to the store, which will in turn enhance the conversion rate of store customers.

06Sweepstakes attraction #Qiming Business Notes

Sweepstakes attraction is a widely used marketing strategy, which is usually used to attract users' participation and increase program exposure and brand traffic. By organizing a sweepstakes, a company or individual can attract a lot of attention and increase awareness, while also taking the opportunity to promote their products or services.

In a sweepstakes, participants can get the chance to win the prize through various ways, such as following the official account, forwarding information about the event, and liking and commenting. This approach can effectively increase interaction and communication with users, as well as increase the brand's social media exposure. In addition, the sweepstakes can also be shared and spread to expand its reach and attract more potential users to participate.

However, there are some key factors to keep in mind for sweepstakes attraction to be successful. First, the prizes should be attractive enough to attract more people to participate. Second, the rules of the sweepstakes should be simple and easy to understand, making it easy to participate, while also ensuring fairness and impartiality. Lastly, sufficient publicity and promotion should be maintained during the event to ensure its impact and participation.

07Recruitment attraction #Qiming Business Notes

Recruitment attraction is the process of attracting people's attention and participation in a specific event or program through various channels. It includes advertising, publicity, social media marketing and other promotional tactics. The goal of recruitment attraction is to increase awareness, attract potential customers and expand business.

Recruitment is also a more appropriate way to promote a new program. Stores often recruit experience officers to lure new and existing customers to the store to experience new services and products, thereby increasing awareness of the store's program.

08Troupe attraction#Qiming Business Notes

Troupe attraction refers to the way of attracting more consumers to buy products or services at lower prices through multiple people working together in a troupe, thus realizing the effect of attracting traffic and marketing.

It is generally recommended to use the old with the new, three people into a group of one free of charge to carry out the group attraction.

Promotion is a common means in the process of selling products and services in stores, we through a variety of promotional strategies in fact in order to reduce the customer's purchase threshold, expand the project and the store's influence. I hope you can correctly use a variety of attraction promotional tools, to avoid excessive frequency or no promotion at all.