How do traditional festivals bring a sense of identity and participation in a "novel" mode?

Traditional festivals are held every year, and festivals are held every year. Festival culture contains profound historical connotation and rich folk customs. Instead of worrying about the aggressiveness of foreign festivals, it is better to innovate ways, methods and institutional mechanisms to make traditional festivals jump out of the box, come up with new ideas, allow and enjoy their transformation, and let traditional festivals continue to reflect rich cultural atmosphere.

Starting from 20 15, Rudong county, on the basis of summarizing the previous practices, innovatively implemented the new mechanism of preferential contracting, demonstrating and leading new initiatives. Before the activity, the "Our Festival" activity plan was evaluated throughout the county, and the excellent activity plan was judged, and then the professionals gave targeted guidance, which not only steadily improved the quality of the activity, but also effectively ensured its education and novelty. At the same time, Rudong County also arranges demonstration activities before each traditional festival, and independently designs plans and organizes festival activities by observing the activities of demonstration sites. In the form of "from point to area", guide the masses to gradually identify with, participate in and live traditional festivals.

In order to expand the influence of "Our Festival" theme activities, let netizens participate in the festival activities immediately and feel the atmosphere of the live activities, Rudong County launched a brand-new "Our Festival" publicity model on WeChat live broadcast on 20 16, which became the first in the city. Wechat live broadcast creates a scene of "virtual coexistence" and free participation of netizens, breaking the restrictions of number, time and space, and forming an interactive situation in which organizers and participants interact instantly and pay attention to each other. Up to now, the WeChat live broadcast "Our Festival" has been successfully held for 4 sessions, with more than 200,000 people watching the live broadcast and more than 30,000 comments.