What are all the o2o marketing models

One What is O2O

O2O is to combine the offline business opportunities with the Internet, which opens up new market channels for traditional enterprises, now the traditional business is less and less easy to do business, the cost is gradually increasing, and through the O2O method,

can reduce the cost of marketing and open up new market channels. For example: in Nanjing there is a young man surnamed Wang, their own operation of a fruit store, business is very cold, and then his friends let him look for opportunities on the Internet, so he looked for people

built a Web site, through the Internet channel to sell his products, did not expect the current monthly turnover reached more than 300,000, Nanjing, the local media have reported. Of course, offline business and online business combined with a lot of

methods, but now the traditional business of the Internet, is a trend that can not be escaped

Two How can we play O2O?

O2O you think it is important, it makes sense to you, you think it is not important, it does not make sense to you! For traditional enterprises and entrepreneurs, what we have to do is not to be a spectator. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business in a practical way! If we do not understand, we will go to research and study; if we understand, roll up our sleeves and do it.

Want to move their business to the Internet to do, need a carrier for their products to show, either build a website platform, or do a store, because only then can others find you, in fact, do the site is very easy to apply for a store is also very easy, and the most difficult is how to get traffic? Traffic is equivalent to the customers in our traditional business. If you let the website to get traffic, then inseparable from the SEO optimization technology, if you let the online store to get traffic, inseparable from the technology of e-commerce operations, these are the two major mainstream Internet traffic promotion technology, but also our traditional business to open up the Internet channel of the tool, so if you want to play O2O to learn these two major technologies. On the Internet on this tutorial there are many, but many are outdated, because the Internet is constantly changing, in order to avoid letting everyone learn the wrong outdated knowledge, I unite the Internet cattle, formed a group, want to learn SEO and e-commerce partners, you can come here to learn, the beginning of this group of a few digits is: five four a few digits in the middle of a few digits is: two a 45, the final A few numbers are: one five, in order to combine them can be found, I would like to say that unless you want to learn this area of knowledge, so that they access to the Internet opportunities, if it is just a hilarious thing to do, do not come.

00001. three What are the advantages of o2o

O2O is a combination of local characteristics of the development of the survival of the exploration of innovation

00002.?

Limited space for survival requires new modes of exploration and practice. Think about it, fleeing Beijing has been more than three years. More than three years in the third-tier cities of the Internet industry crawling around, experienced the frenzy of group buying, real estate network of the fire, community forums flocking to the rise of local e-commerce and classified information seepage into the expansion. Local websites narrow Internet living space, the situation of many wolves and fewer meat, but also the city where I am not big, "the wind and clouds change". Now, the group buying frenzy is not in the real estate winter may have arrived, local news sites and forums of the authority of the status of the local portal days are not good, large classified information of the strong into the division of the last "information platform" of the territory.

00003.

All kinds of situation is not optimistic, the local website must keep in mind two words: innovation, combined with their own advantages of innovation. So, what is our own biggest advantage? We understand the local market and familiar with ah! O2O online trading offline experience provides a new user experience mode. We are familiar with the local people, we are familiar with the local business, we understand the local website operation mode, the perfect combination of the three modes is "O2O".

O2O can bring consumers the most authentic consumer experience

00004.

The real consumer experience is the most important feature of O2O mode suitable for the development of local websites. In fact, the group-buying is hot enough to glimpse a spot. Everyone is busy ordering online and experiencing offline. Of course, group-buying is currently in decline, for various reasons, blind expansion, increased operating costs, poor customer experience offline and so on. But I think it is not the model itself, O2O to solve the problem of good faith records, so that each offline experience of the real record on the network. Strengthen the management, the online and offline two terminals to serve well, the consumer experience to maximize, we believe that the prospects for O2O is unlimited.

00005.?

In addition, we should also see. B2C and other modes of e-commerce and then how to develop, local some products and services, it is not possible to hang Taobao and other malls for sale, such as marriage, please emcee, decoration company, hairdressing, housekeeping services, catering and entertainment, and so on. These are the treasure of local website O2O. And these, under the baptism of the wave of group-buying, we are no longer unfamiliar with the mode of online consumption of offline experience, but also invariably for the development of local Web site O2O pave the way for the idea of the road.

Real interactive marketing can be integrated with the depth of the local business

00006.?

Remember a friend told me a sentence: you want to find the business information, the business is also looking for you. Yes, when we are struggling to find a trustworthy decoration company, housekeeping company, or hairdresser, those excellent merchants may also be looking for us. We live in a time when information is always so asymmetrical. This asymmetry is our opportunity. After years of mapping the market, I've come to the conclusion that as big as the demand is, so is your market and business. Since, our local merchants are looking for each other, why don't we go to build this platform to provide this service? Local website O2O mode, you can take full advantage of this interactive marketing and local merchants in-depth integration, under the banner of integrity and quality, *** with the development of everyone's business.

00007.?

In addition, O2O can make full use of the online platform, combined with the offline experience, and make every effort to create a business reputation. As the saying goes, a gold cup is not as good as the people's word of mouth. Word of mouth is honestly a "virtual" things, touching the invisible see not; local O2O network platform can be this "virtual" things to give real, so that the whole link is real, see and feel the feeling.

00008.

Three ? To those retarded e-businessman of the nine thinking

1. flow is king

? Reality: consumers in the mouse movement see can look at a variety of products, why consumers buy you

? Defects: only to solve the simple problem of placing the product in front of the consumer, did not solve the core problem: how to store to the heart, so that consumers in a number of similar products to choose me

? Improvement: This situation is generally caused by the leader's thinking is not high enough, did not give the product a sharp expression of differentiation and bit of expression ...... do not want to hope that your subordinates or service providers, their existence has their own way of survival, never like you

2.data first ?

? Reality: data, both sales and platforms, belongs to history, and history is something anyone can play with. She can only show you some laws of mass common sense, but can not give you the wisdom to decide

? Flaw: Data is scientific and rational, whereas people are sensory, at least when it comes to consumption

? Improvement: Don't pay too much attention to what data vendors and service providers say, unless you want to know something common sense, or, you want to switch careers and join them

3. E-commerce is too chaotic

? Reality: the current e-commerce is too chaotic, a variety of business models, marketing tools to make people dizzy, e-commerce businessmen tired of chasing ......

defects: where the heart, you will where ...... attention will sooner or later, you will also be around, dissatisfied with the world, will only be bitter you Yourself, development is the king

Improvement: If not chaotic, where do you play in e-commerce? Chaos is an opportunity, chaotic only as!

4. Everything is right or wrong ?

Reality: e-commerce transition, the big platform initiatives constantly, e-commerce merchants began to panic, scolded, and even began to rebel ......

Defects: lack of the inevitable grasp of the laws of the market, do not want to solve the problem, but speak right or wrong, but I do not know to speak right or wrong itself is wrong!

Improvement: Improve their own realm, pattern, seek truth from facts, in the mall, the risk is always there, who pre-empted who is the winner. Mo put their own survival problems built on top of the emotional factors of others, including the so-called trust (said to small and medium-sized sellers and Ma Yun)

5. seeking blue ocean ?

Reality: want to start a business in the e-commerce or distribution of people, has been looking for the so-called blue ocean area ...... tirelessly

Defects: in the long run, there is no such thing as a blue ocean, you are seeking only the first opportunity, the shopping mall has no shortcuts, do not bring the human nature weaknesses, because this will affect your passion for the work and the direction of the thinking

Improvement: no matter which industry, the cake will not be infinitely large, to recognize that to survive must compete

6.

Reality: many industry bosses say they are now steady development, now the small and medium-sized e-commerce companies are also saying that they are steady development, has not yet reached the nine or five it, it began to be hyperactive ......

Defects: steady is for those who say that the predators, their steady development of the figures are tens of billions of dollars a year, hundreds of billions of dollars in profits, we have to be a good example. Electricity business to get together what the buzz, in China, as far as I know even Haier, Lenovo now dare not say so, they are nearly 10,000 times the rate of development in a few years. In the market, either a big life or death, there is no middle

Improvement: the new industry, talk about steady in a few decades is bullshit. Speed! Only speed! How the future of the market, it depends on the people running at the forefront and the fastest people

7. Team culture?

Reality: Now a lot of e-commerce, due to the youth of the staff, moving to take the team culture

Defect: Some words must be said, but contrary to the nature of business, do not go around and around to get yourself into the ...... culture is something that shapes people's behavior, something that is cumulative of thousands of years, and the average People can't afford to play ......

Improvement: employees since they are employees, was originally part of the business, profit-seeking is the nature. For them, the salary is not more, only should be more and more ...... If you do not have great vigor, great thinking to improve their decades of deposition of ideas, it is better to give money to the real ~ ~

8. talent is hard to find?

Reality: Now the demand for e-commerce talent, from technology to service, need a lot. Simply famine

Defects: you can not rely on excellent talent to win, you must rely on excellent methods to win ......

Improvement: the current e-commerce leaders, sometimes lack of a simplification of the ability to simplify, from the current desire for operational talent will know,

Whether it is mediocrity, talent or genius, as long as he is an individual, is Your employees, there are like work simple but lead high salary. Fledgling college students are full of energy, like a shoulder to shoulder, you dare to give full responsibility?

9. Fair market ecosystem?

Reality: With the year before last, someone shouted out the so-called fair, e-commerce ecosystem concept, e-businessmen and media people will be a flurry of calls, calls are getting higher and higher, but the unfair embodiment of more and more

Defects: lack of knowledge of the nature of business, with e-commerce genes, lost the commercial talent. The market would have been no master, who grabbed is who

Improvement: as a businessman, in this world, must understand one thing: the reason why business is business, the essence is unfair. If it is fair, there should be no profit!

To develop, some thinking does not change, something must be broken, some blood and sweat must flow

Those who are stubborn, give you a team you will bring them to ruin

Give you the project you will do the woe is me