Traditional Culture Encyclopedia - Traditional culture - What are the factors that affect the advertising revenue of radio and television?
What are the factors that affect the advertising revenue of radio and television?
1. Market environment factors: The intensity of market competition, the scale of advertising market, the number of marketing target audiences, the demand for products or services and other factors will affect the size of advertising revenue.
2. Economic factors: Macroeconomic environment, price level, GDP growth rate and other economic factors will also have an impact on advertising revenue.
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