How to build an industry network platform?

If we want to realize the value of enterprise network marketing platform, we should do the following two things well: first, how to plan and build our enterprise website; How should we plan for different industries and build what kind of network marketing platform? How to use the website to quickly lock our target customers? How to combine online and offline resources? Second: if you choose a third-party e-commerce platform.

A. Basic analysis of the third-party e-commerce platform 1. E-commerce platform (virtual market gathering) provided by third-party enterprises to provide services for online Internet trade between the two parties.

2. Main functions: product display, information release, business promotion, sales management, customer management, credit management, payment and logistics; 3. Advantages of the third-party platform: B. Choose a third-party e-commerce platform to register the third-party platform, decorate the store and display it, just through the following situations.

The purpose of this is to improve the exposure of our independent website, which is also the advantage of choosing a third-party platform.

Basic information-introduction, business activities, company history, contact information, brand display-brand picture, internal information, news report strength display-certificate (quality certification, inspection-free certificate, award-winning certificate) Talent recruitment information In fact, different e-commerce platforms have the same method of promoting information, but according to the concerns and preferences of target customers of different platforms, the publicity should be focused.

C. Build enterprise stores based on third-party platforms and build our own proprietary platforms. Even better, the third-party platform is someone else's website, and our autonomy is limited.

Therefore, we should build our own platform according to the current situation of enterprises.

And effectively combine the advantages of third-party platforms to increase the publicity of their own products.

The practice is as follows: we can buy some platform advertising spaces and product search keyword rankings; Analyze the ranking rules of platform search, design keywords, information release, product classification skills and so on. , get a good opportunity for enterprise and product display; Post in the platform community to gain the attention of others; Take the initiative to find and contact potential customers; Use traditional channels to let customers know.