In the era of social media, what are the communication media of enterprises?

First of all, paid media, such as TV, newspapers, radio, outdoor and online advertisements, are all paid media. Many enterprises spend a lot of budget on these media every year, and "advertise it widely", with one-way communication as the core.

The second kind of media is the enterprise's own media, that is, the communication channels that the brand can control, such as shops, websites and shop advertisements. Its influence is often limited; And these two kinds of media, enterprises can control their contents and measure their effects. However, if social media is well used or combined with overall communication, it can become the third new media with lower cost, or earning media. In other words, enterprises can use marketing to turn consumers into media and play a greater role. As P&G has assessed, the return on investment in Facebook may be more significant than some TV advertisements. Want to know more, you can Baidu Changsha's online marketing strategy.