How do you figure out how to increase sales of a product from a quality standpoint? I am a quality manager and would like to be provided with three approaches

The core theme is to improve sales from the quality point of view, then

1. On the product quality itself, the higher the quality, the better, but high to a certain extent, the cost of quality may be higher than the benefits brought by the sales volume, which will inevitably lead to higher product costs, resulting in higher costs to the customer and directly affect the sales volume. But too poor, the same will cause too much loss and affect the cost of the product. Therefore, quality itself has a concept called zero defects, not really no defects, but just enough to meet the customer requirements, no excess.

2. To achieve 0 defects, we must have a deep understanding of customer needs, focus on what customers really want. The quality department can play the role of information collector in this link, from customer interviews, customer complaints and customer surveys to understand customer requirements. This process should ideally result in a customer profile. The customer file will be used as an important source of information for subsequent refinement and accuracy of inspection standards, thus reducing unnecessary customer complaints.

3. Reduce internal friction, focus on solving the problem, rather than fight the moment on the right or wrong. The current first-line quality control staff are many things to focus on the results, often out of the results, and then discuss the right and wrong, but this time the defective products have been produced. Therefore, the first-line quality control to put more energy on the prevention and control of the problem, the important energy on the process (such as whether to comply with SOP operations), which can prevent the majority of abnormalities (I experienced more than 10 years of quality management, the vast majority of abnormalities can be traced back to the cause of non-compliance with the operation).

4. If the customer complaint has arisen, may affect sales, it is necessary to help customers solve the problem as soon as possible, very often, the customer's problem is very small, the customer complains about it is hoped that the next time to improve the state, but if the delay is long, the product problem dragged into the service problem, it may directly affect the sales.

5. If the subject is a quality engineer and other personnel, please try to broaden the horizons, focus on your upstream and downstream customers (i.e., suppliers and customers) of the product and use, so that better customer service, but also more professional, so as to win the trust of customers to help sales purposes.

0 customer cost is competitiveness, customer cost components include time (such as the time to provide samples, time to solve the problem, the time to catch up with the market), energy (such as dealing with abnormal energy), monetary costs (that is, the price of the purchase price ah) in three areas, to find ways to reduce the competitiveness of the natural up, sales naturally went up. There are a lot of ways, the purpose of a 0 customer cost.