About cosmetics sales?

Cosmetics belong to daily fast-moving consumer goods. At present, China FMCG industry is mainly divided into traditional channels and modern channels. Traditional channels refer to the circulation market, mainly the secondary and tertiary markets of counties, townships, towns and villages. Modern channels refer to international and domestic supermarket chains and hypermarkets that have gradually developed in China in recent years, such as Carrefour, Metro, Beijing Hualian and Trust-Mart. With the development of the market, modern channels will become the mainstream market of consumer goods, while traditional channels will gradually shrink.

If your products are to be sold in the market, you must first make clear where your sales channels are mainly concentrated, that is, how to position your products, such as high-end, mass, low-end and so on. And then determine your sales channels and the market price of your products according to the market positioning of your products. When setting the price, you should also consider the following factors, such as your ex-factory price profit, dealer profit, terminal profit, secondary wholesaler profit, distribution channel terminal store profit and so on. These factors determine whether the access of future products is smooth, whether dealers have the enthusiasm for cooperation, and so on.

For example, high-end cosmetics are mainly sold in supermarkets, department stores and other terminals in the form of counters, then your mainstream channel is modern channels, and then make product marketing strategies according to the characteristics of modern channels. For example, the selection of distributors should be based on terminal network customers, and all expenses (entrance fees, promotion fees, etc.) should be budgeted in the sales budget. ) Shang Chao, and the sales organization personnel strategy for maintaining the market, and so on.

In other words, it is not the time for Mr. Wang to consider selling products. Before launching a new product, there must be detailed product positioning, target consumer groups, product listing plans and so on.

This is my answer to similar questions, hoping to help you. To add a few points, if your company is weak and its products are positioned as mass products, it is suggested to focus on circulation channels at the initial stage of listing, because the circulation cost of products is low and the goods are delivered quickly, as long as the development and management of distributors are done well under the condition of ensuring product quality. In the case of high cost of modern channels and insufficient brand power in the initial stage of listing, it is difficult to form a rapid growth in sales in a short period of time without strong financial strength as the backing. That's all. Finally, good luck.