What are the prospects for China's movie market?

Major players in the industry: Cat's Eye Entertainment (01896HK), Ali Movie (01060HK), Rays Media (300251), New Studios (834630), Huayi Brothers (300027), Aikiye (IQ.NASDAQ), Bilibili (BILI. NASDAQ)

Definition

The film industry is a general term for the three sectors of film production, distribution and exhibition, as well as the development of post-products (such as audio-visual products, movie channels, related books, toys, etc.) and film-related marketing activities, and it belongs to the tertiary industry as part of the entertainment industry. Its main function is to transmit artistic image information through audio-visual technology to provide people with aesthetic, entertainment and missionary services.

The characteristics of the movie industry include the following:

Industry Development Prospects and Trend Forecasts

1, policy: "14th Five-Year Plan" for China's movie development plan

On November 9, 2021, the State Film Bureau released the "14th Five-Year Plan" (hereinafter referred to as the "Plan"), which is the most important guiding policy made for the current film market in the mainland, which has some specific numerical indicator requirements, as well as There are some specific numerical target requirements as well as some more targeted planning and deployment. The entire plan is nearly 10,000 words long, which basically covers the problems and issues that have arisen in the development of mainland films in recent years and proposes corresponding solutions, as well as the further implementation of some of the previous guidelines and policies.

2, industry: the Internet + mode continues to deepen

Based on the current situation of the integration of the Internet and the film industry, looking to the future, the user's online viewing behavior is more mainstream, the viewing experience is upgraded, and the viewing scene ubiquitous. Driven by artificial intelligence, cloud computing, virtual reality and other technologies, the film industry has moved from single-point optimization to full digitalization. Innovative content forms and business models are emerging, the industry ecosystem of creativity and creators is thriving, and the production system is more in line with the international standards, which is further expanding the global influence of Chinese movies, and stepping into the next stage of the development of the in-depth fusion of the Internet and the movie industry.

The above data refer to China Film Industry Market Outlook and Investment Strategy Planning Analysis Report by Prospect Industry Research Institute.