How to promote new consumption under the "double cycle" pattern?

Consumption is the starting point and destination of all economic activities, and it is also the main focus of expanding domestic demand and enhancing the lasting power of economic growth. In the process of promoting the formation of a new development pattern with domestic macro-cycle as the main body and domestic and international dual-cycle promoting each other, it is not only an effective means to hold the bottom line of "insurance", consolidate the foundation of "stability" and improve the quality and efficiency of "progress", but also an effective means to coordinate the prevention and control of epidemic situation and economic and social development.

The epidemic situation in COVID-19 has brought great impact on traditional consumption demand such as retail, catering, hotels, tourism, culture and entertainment. However, during the epidemic, the way people study, live and work at home virtually forced consumption and industry to accelerate digital transformation. The demand for new consumption upgrades such as information consumption, smart consumption and healthy consumption is growing rapidly, and new kinetic energy such as "internet plus" consumption is showing great vitality.

Information consumption has developed strongly.

The so-called information consumption mainly refers to the consumption of information products or services by residents, enterprises, governments or organizations, including the consumption of networked products such as smart phones, digital home devices and wearable devices, as well as the consumption of software application services, communication services and other network services. Payment behaviors such as online shopping, online education, online medical care, online entertainment, telecommuting, short video and live broadcast based on information technology can also be included in the field of information consumption. Information consumption is the middle and high-end consumption in the high-quality development stage of China's economy, which plays an important role in promoting the quality change of supply system and the efficiency change of economic operation, and has the potential to become a new economic growth point. The epidemic situation strongly stimulated the new information consumption demand. The proportion of information consumption in the online and offline integration of the whole scene continues to increase, and information consumption shows strong development resilience and growth potential.

Intelligent consumption space is infinite.

Intelligent production and intelligent consumption based on the deep integration of a new generation of information technology and the real economy represented by big data, cloud computing, mobile Internet and Internet of Things are developing rapidly. Artificial intelligence will reconstruct production, consumption, exchange, distribution and other links, empower and release new economic vitality, constantly spawn new technologies, new industries, new formats and new business models, and have an unprecedented impact on human production methods, lifestyles and even ways of thinking. After the outbreak, new consumption patterns and methods such as non-contact distribution and unmanned retail developed rapidly, and smart consumption increased significantly. Looking forward to the future, with the intelligent and personalized "post-90s" consumer ideas and behavior preferences growing into the main consumer groups in China, smart consumption such as smart home, smart driving, smart security, intelligent networking, smart education, smart medical care, smart health and smart tourism will open up new space for activating the new kinetic energy of market consumption.

Health consumption has exploded.

With the accelerated upgrading of China's consumption structure, people's health awareness has gradually improved and health needs have been continuously released. The sudden epidemic has forced people to further enhance their health awareness, pay more attention to health, invest in health, and healthy consumption has exploded. Since 2020, with the rapid development of new formats such as "Internet+medical care", the consumption of health appliances, daily health products, health products, sports and fitness products has increased rapidly. The data released by major e-commerce platforms during the "6. 18" shopping festival shows that health care products have become a new hot spot. For example, the turnover of medical examination packages increased by 9 times year-on-year, the number of appointments for nucleic acid testing increased by nearly 6 times month-on-month, and the turnover of OTC drugs increased by 208 times year-on-year. The demand for daily protective equipment has been at a high level, and the turnover of medical dressing products has increased by more than 7 times year-on-year. For a time, HPV vaccine has become a "healthy and economic explosion" and is expected to become a new support point for economic development.

Deeply grasp the current strategic basis of expanding domestic demand in China, seize the good opportunity to promote consumption expansion and upgrading, and accelerate the formation of a strong domestic market. Through scientific guidance and active support, we should cultivate and expand the new consumption and upgraded consumption generated during the epidemic prevention and control period, fully release the potential of domestic demand, strive to create new development advantages, and strive to show greater achievements in building a new development pattern of mutual promotion of domestic and international double cycles.

Explore new online service models and activate new consumer markets.

First, vigorously develop comprehensive online education. Accelerate the construction of a normalized integration development mechanism for online and offline education, promote the formation of high-quality online education resources supply, and actively carry out classroom teaching based on online intelligent environment.

The second is to actively develop "Internet+medical health". Establish and improve the "Internet+medical health" service system, accelerate the improvement of the "Internet+medical health" support system and supervision and guarantee system, and comprehensively promote the deep integration of the Internet and medical health.

The third is to encourage the development of convenient online office. Guide all walks of life to change their management concepts, actively create a "anytime, anywhere" online office environment, and promote the improvement of management efficiency and organizational change. The fourth is to promote the development of "Internet plus community commerce". Innovate the community business service model, cultivate and develop new community retail business models such as "community group purchase" and "community home", and provide quality services to consumers more quickly and conveniently.

Accelerate the construction of new infrastructure and stimulate new consumer demand.

Whether the new network consumption can flourish depends not only on the tapping of the domestic super-large-scale market potential, but also on the strong support of a new generation of information infrastructure such as 5G network, data center, artificial intelligence, industrial Internet and Internet of Things and a large number of green smart products. New infrastructure can open up more innovative space for new consumption and fundamentally enhance the new consumption experience.

Therefore, in the process of promoting new infrastructure construction, on the one hand, we should judge and grasp the new consumption trend, accelerate the breakthrough of a number of large-scale commercial applications that reflect the core, key and * * * technology of new consumption and upgrading consumption demand, effectively solve the * * * difficulties that hinder consumption upgrading, and strive to build a more solid platform foundation for the development of new consumption.

On the other hand, it is necessary to stimulate the majority of market players to make use of the advantages of new infrastructure to speed up digital transformation, strengthen the capacity building of "online customer acquisition", develop more consumer formats that are more in line with the needs of the public, and constantly promote the expansion and upgrading of consumption to achieve the synergy between product upgrading and consumption upgrading.

Support export products to domestic sales and promote consumption upgrading.

Adhere to market-oriented operation, promote export products to domestic sales according to local conditions, and promote consumption upgrading and upgrading. Give full play to the main role of enterprises, guide foreign trade enterprises to give full play to their advantages in quality and R&D, accurately meet the consumption upgrading demand and consumption development trend in the domestic market, increase the production of marketable products with the same line and standard, and make full use of new formats and models such as online sales, scene experience and live broadcast to expand domestic sales channels and enrich domestic market supply.

Vigorously promote the interaction between government, enterprises and platforms, encourage foreign trade enterprises to connect with e-commerce platforms, participate in domestic exhibitions and transform domestic e-commerce by providing new services and supporting new models, support the organization of special activities for exporting products to domestic sales in specific places, and actively cultivate and develop new consumption hotspots while helping foreign trade enterprises turn "crisis" into "opportunity".