What do you think is the most important media in the next five years? How do you think this important media will affect the operation of the public relations industry?

The most important media in the next five years must be social networks, such as Weibo, my space for everyone. Newspapers, television, magazines and other important traditional media occupy less and less share in the field of market communication. Because people gain recognition of a product or company through friends' recommendations and comments, the rate of watching TV or newspaper advertisements is much higher.

So the question raised by lz can be answered: Internet communication and short message communication have more advantages than traditional media communication. Traditional media can be used as an assistant to the former-for example, there will be more detailed introductions and more perfect advertising videos. However, the rising trend of new media is inevitable and will certainly be very rapid.

As for the disadvantages, traditional media still have strong support for those very serious and formal documents. For example, the resignation of the company's top management, the release of new products, etc. still need traditional media as a medium to convey. The so-called "official announcement" should still appear in newspapers or live TV news.

So it can be said that the division of labor is different. In recent years, traditional media will remain strong in some specific areas and will not be eliminated.

The most powerful advantage of new media lies in its interactivity. For example, the public relations department can better understand the needs of consumers through interaction and let the company better communicate with stakeholders. Furthermore, the questionnaire survey initiated by social network platform can greatly reduce the manpower and material resources of questionnaire survey, and these budgets are saved by new media to help public relations departments.