What are the advantages of new retail? Does anyone know?

The word "new retail" first appeared in a sentence that Ma Yun said at the 20 16 Yun Qi Conference: "Pure commercial times will soon end. In the next ten or twenty years, there will be no e-commerce, only new retail! "

After the new retail concept was put forward, it caused an uproar. Now everyone is also in contact with new retail, but more people are still at a loss. What is new retail?

A big brother said: new retail is a data-driven pan-retail form centered on consumer experience. Relying on big data technology, retailers can obtain accurate data of a large number of users and drive the reconstruction of the relationship between "people", "goods" and "field". Everyone heard it, and it happened. Although I don't understand what you're talking about, at first glance it's very powerful, but I still don't understand it at last.

In fact, Ma Yun had the second half sentence at the Yun Qi Conference on 20 16, answering the question of what new retail is: online and offline and logistics must be combined to give birth to real new retail. Offline enterprises must go online, and online enterprises must go offline. Only by combining online and offline with modern logistics can we really create new retail. This sentence is much less difficult to understand. Only by combining online and offline sales with modern logistics can new retail be generated.

We shop online on online shopping platforms such as JD.COM and Taobao, while shopping in shopping malls such as Wal-Mart and Carrefour is offline. The combination of the two is the so-called new retail.

Take Wal-Mart as an example. As a worldwide chain enterprise, Wal-Mart has the largest turnover in the world. Mainly involved in the retail industry, but for a long time, the enterprises that pose a great threat to Wal-Mart are either Carrefour or Costco. But the well-known Internet company-Amazon. E-commerce has had a great impact on Wal-Mart. Wal-Mart has also begun to lay out the field of online shopping. Taking Wal-Mart China as an example, Wal-Mart launched a flagship store and a Sam member store in JD.COM, and at the same time, Wal-Mart strategically invested in Dada-JD.COM to build a distribution logistics system in the same city, realizing an online and offline+modern logistics system, which is the future form of new retail.

For a long time in the past, everyone thought that e-commerce was the future trend and offline stores would die out. However, in recent years, the development of e-commerce tends to be flat and has reached a bottleneck period. After all, online shopping still lacks the experience of offline shopping. E-commerce giants have turned to the front line, and the physical industry has begun to touch the net. This seems to be the prototype of the new retail that Ma Yun said.

It has been three years since Ma Yun proposed new retail. Alibaba no longer mentions e-commerce, but is building a complete ecosystem. E-commerce and entities are combined to form a closed loop. Online and offline are not substitutes for each other, but complementary.

Simply put, the advantages of new retail lie in omni-channel sales, the integration of offline experience and online shopping, and the application of the latest technology.