The difference between movies and advertisements

First, movies are longer than advertisements. Generally, the advertising duration is controlled within 30 seconds, which requires high creativity of the copy, because it is necessary to quickly attract the attention of the audience in the shortest time.

Second, there are many platforms for showing movies. Advertisements are generally broadcast on TV or online video platforms. The promo can be played not only on these two platforms, but also on buses, subways and shopping malls, because it is long and gives the audience a deeper impression.

Third, the film contains a lot of content, clear and clear. Many viewers spit, and they don't know what they are talking about after watching an advertisement. This is the blind pursuit of creativity by advertisers, ignoring the product itself. And film production can make what the enterprise wants to convey contained in it, so that the audience can better understand the enterprise and products, thus promoting consumption.

Most advertisements are broadcast on TV. Because of the cost and TV arrangement, most of them are short and pithy (5S, 15S, 30S), or talk in general terms, or only convey a concept. And there is often a brainwashing sentence in it, which is the climax of the whole advertisement.