How to do WeChat marketing well in catering industry How to do WeChat marketing well in catering industry

How does the catering industry market through WeChat?

How does the catering industry market through WeChat? As a WeChat APP similar to walkie-talkie, it can be installed on smart phones. Support sending voice messages, videos, pictures, texts, and video chats through the mobile phone network. More importantly, WeChat APP can share life through friends circle and find people nearby through geographical location. In terms of user experience, WeChat brings a brand-new mobile communication experience to mobile phone users. However, WeChat APP has already implemented these functions, so if these functions and experiences are put into marketing, will there be another benefit? Judging from the current trend of APP, we can see that APP has been applied to various industries, from Didi taxi service to domestic service, and then to domestic tourism. These apps have all been realized. Will it be better for the catering industry to market through WeChat APP? Let me tell you how the catering industry conducts close marketing through WeChat APP.

First go to the WeChat public platform to apply for the official WeChat account.

The official WeChat account is mainly a platform for celebrities, governments, media, enterprises and other institutions. You can promote the brand to hundreds of millions of WeChat users through the channel of WeChat public platform. Therefore, it can reduce the cost of publicity, improve brand awareness and create a more influential brand image over time. However, this is a very good opportunity for the catering industry. Some people may say that the official account of WeChat only has a certain effect on some enterprises and companies, but I believe that if a very eye-catching industry is placed in a humble catering industry, the marketing spark will definitely come out in generate. Therefore, if the catering industry wants to do WeChat marketing, it must first apply for a WeChat account.

For example, the author is the owner of a 1. 1% rice restaurant and wants to market the restaurant through WeChat. At this time, I will first register an official WeChat account on the WeChat public platform, and then follow the prompts to register, and fill in the basic information, email activation, information registration and official WeChat account information in turn. It should be noted that some industry names need to be registered in advance, so I need to register the name of 1. 1% rice, or add the brand name, such as Heihat 1.2% rice. Newly registered accounts generally need to be audited for a period of time and wait patiently. Of course, the author can also apply for public account authentication, but compared with authenticated accounts, ordinary accounts only have some functional defects.

Secondly, promote WeChat account through QR code.

When registering the official WeChat account, we will publicize the WeChat account of the restaurant to let more people know the official WeChat account of the restaurant 1, so we should vigorously publicize the WeChat account after applying for an account. There are two ways to promote accounts. The first way can be promoted through the network, such as local QQ group, Weibo forwarding, QQ space, forums, blogs and so on. The second way is to sit in front of the checkout counter and take the initiative to explain to customers that the store has used WeChat ordering and take-away service, or to post explanatory text on each leg of the restaurant. I think the second way is the most suitable way. Restaurants are generally places where people nearby often eat, and WeChat marketing mainly provides convenient and fast ordering and food delivery services for people nearby, so it can be promoted in the second way.

For example, the author put the WeChat QR code on every dining table in the restaurant, and then marked it around. By scanning the QR code, he can order or deliver food. Generally, users who often play WeChat scan and add WeChat accounts when they see the instructions on the pattern. Then, the author can sit at the cashier and tell the ordering users that we have WeChat ordering. All you have to do is scan ours. Scan the WeChat QR code with WeChat, and then order food or take-out through WeChat. Some people may consider the issue of payment, but they will not come after ordering. If so, they can think of a quick solution, such as paying with Alipay in advance, or leaving a seat after ordering. These are all possible.

Finally, take the initiative to send Chinese food information to WeChat users.

The former has done it. Finally, you should take the initiative to post information with WeChat friends. Generally, you can log in to the official WeChat account on your computer to facilitate the release of information. Moreover, the WeChat public platform has a group sending function, which can centrally publish some information about lunch, as well as some pictures, voices and other information. Don't wait for users to take the initiative to find you, take the initiative to find users, post information to users, and often post information to users on WeChat. Most users will remember your restaurant, so take the initiative.

For example, it will be almost twelve o'clock in an hour. At this time, I turned on my computer, logged into the WeChat public platform before 1 1 30, and then took the initiative to send today's staple food plus pictures and voices to every WeChat user who followed me. After the release, the information will directly reach the mobile phone WeChat APP client, and then I can interact with the user. In the following days, I will post some information at eleven o'clock every day to let users remember our restaurant.

; Three effective ways to expand customer drainage in restaurants?

1, trading customers for customers, on the other hand, is the enjoyment of customer resources. As long as you circle your own customers with the other customers, you can basically enjoy it. For example, each merchant invites its own customers to participate and enjoys preferential activities of multiple merchants at the same time; Many merchants invite customers to organize an activity together, and the registration materials can be enjoyed; Make a small horizontal alliance, your customers enjoy the membership services of many restaurants, and at the same time, you also provide membership services to customers in other stores, so as to realize the membership enjoyment.

2. the idea of buying customers is to put gifts first, buy customers in through gifts first, and then facilitate the transaction, so the drainage problem is not big. Do you think the investment will be larger? In fact, as long as the transaction rate and profit are calculated, it is easy for us to judge whether this scheme can make money. Buy accurate customers first, as long as we reach a certain turnover rate, we are cost-effective.

3. In addition to the above two ways, there is also an innovative mode of commission return for new and old customers. Imagine that if you assign a unique promotional QR code to registered members and recommend a new customer to scan the code for registration and recharge, you can get a voucher or deduction of points when the store pays the bill. At the same time, you can view the rebate situation corresponding to recommending new customers. Members A, B, C, D, A develops member B, B develops members C, D, B to store value, A takes B's rebate, C, D stores value, and B can take C, D's rebate. This will not only keep old customers, but also bring new customers.

4. All restaurants can use online marketing tools such as micro-restaurants to realize the commission rebate scheme for old and new customers. It can increase the enthusiasm of customers to pull new products, make every member a pusher, and promote the growth of business fans and turnover.

How to make a WeChat ordering system?

1. First log in to the WeChat public platform system, find AppID and AppSecret under the "Developer Center" and bind them to the reservation system.

2. Log in to the ordering system and click "micro catering" to enter, or click "micro catering" in the shortcut operation to enter.

3. After entering "Micro Catering Management", switch to "Micro Mall Page Settings". Name the restaurant and fill in the relevant information.

4. Under the "classification of dishes", Laoba Restaurant focuses on "healthy eating" for young people working in nearby office buildings, and * * * sets up six categories: signature dishes, staple food, hot dishes, cold dishes, noodle soup and drinks.

5. Under "Food Management", add the corresponding food samples of the restaurant, set the price, and attach the corresponding pictures.

6. This is a crucial step. Under "Ordering Reply Configuration", after setting the keyword "Ordering", customers can order food in real time by replying to "Ordering" on WeChat!

7. In addition, you can also set up "front desk management" through the intelligent WiFi micro-marketing platform, which makes ordering and serving convenient and orderly.

8. With the above settings, customers can now use WeChat to order food in real time. For example, WeChat fans reply to the keyword "order", and the WeChat ordering system we just built will automatically send a link, click in, and customers can order.