What are the channel types?

According to the intervention degree of middlemen, distribution channels are divided into zero-level channels, first-level channels, second-level channels and third-level channels. Generally speaking, the longer and more channels, the greater the possibility for enterprises to expand the product market, but at the same time, the lower the control ability of enterprises on product sales and the clarity of information feedback. The quality of channel design directly affects the income and development of enterprises.

1 and 0 sales channel: producer → consumer.

2. 1 Sales channel: manufacturer → retailer → consumer.

3. Secondary sales channels: manufacturers → wholesalers → retailers → consumers?

4. Three-level sales channels: manufacturers → agents → wholesalers → retailers → consumers, manufacturers → wholesalers → middlemen → retailers → consumers.

development trends

1. Channel operation: centering on terminal market construction.

2. Channel support: from mechanization to omnibearing.

3. Channel mode: from single to diversified.

4. Flat channel structure

Strategy:

1, direct channel or indirect channel marketing strategy

2. Long channel or short channel marketing strategy.

3. Wide channel or narrow channel marketing strategy.

4. Single marketing channel and multiple marketing channel strategies

5. Traditional marketing channel and vertical marketing channel strategy (vertical marketing system)