What books should marketing plan read?

I suggest you watch Wu Xiaobo's "Great Failure" series.

My major is marketing (business planning direction). I have studied these books myself, and I recommend you to read Marketing and Principles of Business Planning published by Higher Education Press. And China Planning Press's Basic Planning. These are the principles of the system. However, if you want to do a good job in marketing planning, you still need to combine the actual situation and read more cases.

Marketing planning is an act of designing and planning products, services, ideas, prices, channels and promotions according to the marketing objectives of enterprises, so as to realize the communication process between individuals and organizations. Focus on meeting the needs and desires of consumers.