What benefits can small program development bring? Why are so many businesses using it?

At present, the WeChat applet is in the name preemption period. The earlier an enterprise applies for a WeChat applet, the more choices it has in the name of the applet. Then, the probability of an enterprise's small program being searched by users will greatly increase. On the other hand, the earlier an enterprise develops a small program, the easier it is to attract users' attention. In the case that none of its competitors have developed it, the possibility of users coming to enterprise applets will also increase greatly. In the meantime, enterprises can seize the dividend of this emerging market.

2. Build a new marketing system.

With the rapid development of the Internet, traditional enterprises must combine products+online+offline to give full play to their advantages, so as to improve the network system with the help of WeChat applet. The emergence of WeChat applet has opened up the relationship among products, content information and commodity services to a greater extent, creating an ecological closed loop.

3. Greatly reduce the development cost of enterprises.

If an enterprise develops an APP application, it needs to consider the compatibility between the iOS system and the Android system, and the cost of promotion on the two systems. Therefore, for traditional SMEs, the application cost of developing an APP is very high.

The launch of WeChat applet can help enterprises solve this problem easily, which can not only solve the development cost problem and shorten the development cycle, but also take advantage of the existing marketing trend of WeChat, because WeChat itself is a brand and does not need to be promoted. Users can enter by scanning the QR code.

4. Bring potential customers to the enterprise.

Wechat itself has many potential customer groups. At the same time, with the development of applets, there are hundreds of millions of users using applets. Therefore, traditional enterprises can return to potential customer groups from a huge user scale through the development of WeChat applets.

5. Good user experience can increase the stickiness between enterprises and users.

The WeChat applet itself can increase the opportunities for corporate brand display. The platform of WeChat applet is WeChat, and enterprises can use WeChat platform to get more traffic.