What influence does the network have on the survival and development of traditional media?

This can be in many ways. "Network" refers to the communication tool for news information transmission and exchange through the computer Internet. With the help of the Internet as an information dissemination platform, it uses computers (including mobile computers), televisions and mobile phones as terminals to disseminate digital news information reflected in multimedia forms such as words, sounds and images. There is an essential difference between online media and traditional media, which shows that online media has realized interpersonal communication, group communication and mass communication at the same time, so it is not only mass media, but also minority media and personal media. Network media has realized the two-way communication of news, breaking the monopoly of one-way communication mode from media to audience; Network media integrates all the manifestations of traditional media and becomes a real means of multimedia communication. In addition, the network also has the characteristics of large capacity, high speed, super-geographical, hypertext link and retrieval. The impact of online media on traditional media is mainly manifested in two aspects: first, it impacts the consumption market of traditional newspapers; The other is to divide the audience and divide the advertising market. The second is to challenge the news practice of traditional media: the news monopoly position of traditional newspapers has been broken; Challenge the news reporting mechanism of traditional newspapers; The geographical division of news dissemination has been broken; It has an impact on news interview, editing and writing. Facing the challenge of network media, on the one hand, traditional media will be integrated into the mainstream media in the information society by means of network communication; On the other hand, because the traditional media still has its own advantages and irreplaceable, and the network needs to be constantly improved and matured in the field of news communication, traditional media and online media will remain * * * for a long time, especially in China's national conditions.

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