How to buy supermarket goods?

Choose goods

L characteristics of goods

L the ability of commodity planning

L operating conditions and financial contents

L trademark and publicity ability

Commodity production capacity

L raw material procurement targets (trading companies, wholesale stores)

Commodity organization and transportation capacity

L intelligence gathering and analysis capabilities

L trading relationship in the circulation industry

L enterprise scale

Select suppliers

L reliability. Can the supplier consistently fulfill all written commitments?

L price is quality. Who can provide the best goods at the lowest price?

L order processing time. How long will it take to receive the delivery?

L exclusive rights. Does the supplier give exclusive distribution rights?

L services provided. If necessary, does the supplier provide transportation, storage and other services?

L information. Does the supplier provide some important product/service data?

L morality. Has the supplier fulfilled all the verbal promises?

I promise. Does the supplier guarantee its products?

L long-term relationship. Can you maintain a long-term relationship with this supplier?

I record. Will the supplier fill in the records soon?

L gross profit. Is the gross profit (price difference) enough?

L innovation. Is the supplier's product innovative or old-fashioned?

L local advertising. Does the supplier advertise in the local media?

L investment. What is the total investment cost of the supplier?

L risk. What are the risks of interacting with suppliers?

Review supplier's quotation and related documents.

L Purchasing personnel audit supplier's quotation means that after accepting the supplier's product quotation, they personally go to the market to understand the price of similar products and compare it with the supplier's quotation for audit. The so-called "shop around", under the premise of the same quality, similar brand and good reputation, chooses the goods with low quotation. (The goods of the interview and the goods of the supplier are competitive; That is, the same type, the same paragraph, otherwise there is no comparability)

L review all kinds of certification materials of suppliers in order to investigate and evaluate their various situations.

2. Talking about trading conditions

L Quality: "Good quality means meeting the requirements or specifications of the sales agreement"

L packaging: goods with strong outer packaging and exquisite inner packaging.

L price: high quality, low price

L order quantity: when the purchase quantity is small, it should be as general as possible, and it is not necessary to disclose the exact order quantity. If the procurement is deadlocked, it should be transferred to other projects.

L Discount: Discounts usually include new product introduction discount, quantity discount, payment discount, promotion discount, no return discount, seasonal discount and distribution discount. Some suppliers may take full-price deduction as the starting point of procurement, and experienced procurement personnel will quote various forms of discounts and ask suppliers to make concessions.

L Payment days: the delivered goods will be settled by "payment within # # days of arrival". Goods sold on a commission basis or in a joint venture shall be paid in the form of "monthly settlement # # days".

L delivery time: the shorter the delivery time, the better. Because the delivery time is short, the order frequency will increase, and the order quantity will be relatively reduced, so the inventory pressure will be greatly reduced, and the demand for other storage space will be relatively reduced. For the long-term promised order quantity, the purchaser should ask the supplier to deliver the goods in batches to reduce the inventory pressure.

L delivery conditions: delivery conditions include: delivery according to the specified date and time, free delivery to the specified place, responsible for loading and unloading goods, putting the goods neatly on the pallet, and marking the supermarket store code (or printing the international bar code) at the specified packaging position.

L after-sales service guarantee: provide free regular after-sales service; Put the warranty card in the box.

L return and exchange: the situation that needs to be returned and exchanged due to the quality problems and damage of the supplier's products.

L promotion activities

N In the price procurement of promotional goods, the purchaser must understand that the general supplier's marketing expense budget usually accounts for 10%~25% of the turnover, and it is not difficult for the supplier to allocate part of the budget for promotion. Generally speaking, suppliers of big brands are willing to go down10% ~ 30% during the supermarket news promotion period; Small brands or unknown brands can go down 50%, seek small profits but quick turnover, or enhance product popularity. Purchasing personnel should understand the needs and purposes of suppliers.

There are many kinds of promotional activities between supermarkets and suppliers, such as price reduction, stacking, putting on shelves, giving gifts, lottery, cultural performances and so on. Purchasers should spend 20% of their time on promotional activities negotiated with suppliers to improve their sales performance.

Advertising sponsorship: supermarket purchasers should actively strive for more advertising sponsorship from suppliers, which is also one of the trademarks of purchasing personnel's business assessment. Advertising sponsorship of supermarkets includes: supermarket news; Indoor light box; Outdoor light box or outdoor billboard; Floor advertisement; Shopping cart advertisement; Purchasing advertisements; Television wall advertisement; In-store broadcast advertisements; etc

L purchase incentives

N refers to the reward given by the supplier to complete a certain number of purchases within a period of time, usually conditional and unconditional purchase rewards. For example, the rebate returned by the supplier according to the monthly payment amount currently required by the supermarket is an unconditional purchase reward, or "account deduction"; The rest require supermarkets to return certain rewards after the purchase amount reaches certain conditions, which is a conditional rebate.

N Generally, the supplier can be required to give 1%~ 10% of the purchase amount, and the supplier is willing to provide such reward for the demand of sales share. This kind of reward is very helpful for supermarkets to increase profits.

L Other sponsorship fees: sponsorship fees for new stores, new stores, new products, concentrated exhibition, anniversary celebration, various festivals, underframe/floor push/floor cage exhibition, etc.

Step 3 sign the purchase contract

After all the trading conditions are settled, the buyer can sign the purchase contract after reporting to the supermarket purchasing department for approval. The terms are as follows:

L Goods purchased: quality, variety, specifications and packaging

L purchase quantity: total purchase quantity and purchase batch number (maximum and minimum order quantity for a single purchase)

L delivery: delivery time, frequency, delivery place, maximum and minimum delivery quantity, warranty period and acceptance method.

L Return: return conditions, return time, return place, return method, return quantity and return cost allocation.

L promotion: promotion guarantee, promotion agency cooperation and promotion expenses.

L price and price discount: new commodity price discount, single order quantity discount, cumulative purchase quantity discount, year-end commission refund discount, no return discount (buyout discount-,prepayment discount)

Payment terms: payment terms and payment methods.

L after-sales service guarantee: replacement, surrender, warranty and installation.

Liability for breach of contract

Conditions for contract modification and termination

Other necessary contract format contents.

4. Disposal of goods