Traditional marketing concepts include

Traditional marketing concepts include production concept, product concept and promotion concept.

Marketing concept refers to the basic guiding ideology for enterprises to make business decisions and organize marketing activities, and it is also the business concept of enterprises. It is an idea, an attitude, or an enterprise way of thinking. From the development stage of marketing, there are roughly the following marketing concepts:

Production philosophy: focus on increasing production of enterprises, sell whatever products are produced, and customers will buy whatever products are sold by enterprises.

Product concept: the enterprise has made great efforts in products, but has not studied the new needs of customers and neglected to prepare for new product development.

Marketing concept: the supply of products exceeds demand, and the competition among manufacturers is fierce. Enterprises organize sales staff to go out of the factory to sell products.

Marketing concept: enterprises are market-oriented, and they produce and sell whatever customers need, and organize product development according to customers' needs and requirements.

Social marketing concept: give consideration to the interests of society, customers and enterprises, achieve a win-win situation for enterprises and customers, and realize the concept of "three wins" for enterprises, customers and society.

Among them, the first three are traditional marketing concepts, "producer-oriented" concepts, and the latter two are modern marketing concepts.