The historical status of Sun Tzu's The Art of War today.

The famous British military theorist Liddell. Hart revealed to people that the ideas stated in his military writings can actually be found in Sun Tzu's The Art of War, which was written 2,500 years ago. He was also y interested in Sun Wu and his writings, and not only wrote the preface for the English translation of Sun Tzu's Art of War, but also quoted Sun Wu's aphorisms in a large paragraph in front of his best work, Theory of Strategy.

During the 1991 Gulf War, U.S. Marine officers were instructed to carry a copy of Sun Tzu's The Art of War to read on the battlefield.

,The principles and strategies set forth in The Art of War have also been a great guide to politics and economics. The idea of "all-conquering strategy" put forward in The Art of War, the idea of emphasizing political clarity, the wisdom of the monarch and internal unity, the idea of developing a united front, and the idea of dividing and dismantling hostile forces enriched the theory of ancient Chinese political science, and it has been valued by politicians of all times. Its strategic and tactical ideas are also of guiding significance for business competition and other aspects of competition in the real world.

The Art of War has not only had a positive impact in China, but has also been translated into many languages and widely circulated in the world. Napoleon, the famous French politician and military man, after his defeat at Waterloo, happened to see "The Art of War", and said with infinite emotion, "If I could have seen "The Art of War" twenty years ago, history would have been a different ending." West Point, the most famous military school in the United States, has always made The Art of War a required textbook; many Japanese entrepreneurs use The Art of War as a guide to business. In the Gulf War in 1990, the United States military will be equipped with "Sun Tzu's Art of War" to manpower a book, used to arm the United States Marine Corps generals, so that the formation of a moment of public opinion, "an invisible Chinese command of the Americans will achieve victory in the Gulf War". We believe that, with the passage of time, "Sun Tzu's Art of War" will go further into the world.

The modern application of Sun Tzu's Art of War(1)

As a top work revealing the law of competition, Sun Tzu's Art of War shows the "light of reason" that guides people out of the labyrinth of modern competition. This "light of reason" is demonstrated through a series of profound strategic concepts, such as "wisdom and strength", "softness and strength", and "victory without fighting". The profound strategic concepts are shown through a series of "to wisdom Keli", "to soften the hard", "not war but victory", through the "virtue to convince people", "the unity of heaven and man" and other profound philosophical concepts are shown.

The influence of this masterpiece has gone far beyond the country's borders, allowing many famous foreign strategists to be mesmerized by the profound Chinese traditional strategic culture.

The book has not only crossed national boundaries, but also transcended time and space. As British Air Marshal John Slesser said in the article "China's military aphorisms": "The fascinating thing about Sun Tzu is how amazingly 'up-to-date' his ideas are - a few words and phrases slightly transformed, his aphorisms seem like they were just written yesterday. aphorisms seem like they were just written yesterday."

This masterpiece is no longer simply a work on war, but has become required reading for leaders in all fields of politics, economics, and diplomacy. Sun Tzu's ideas have been widely applied not only in the modern military field but also in various fields such as politics, economics, diplomacy and sports. In this wide range of applications, people not only in the ancient profound ideas to obtain enlightenment, and at the same time for Sun Tzu's art of war injected the vigor of the new era.

First, the current situation of the application of Sun Tzu's Art of War The current situation of the application of Sun Tzu's Art of War is firstly manifested in its extremely high popularity. According to relevant media reports: "Sun Tzu's Art of War" in the West was translated as "The Art of War" (The Art of War), in the world's largest "Amazon" online bookstore, there are currently as many as 102 kinds of "Sun Tzu" related to the title, which was translated by Samuel Griffiths, "Sun Tzu's Art of War". Among them, "The Art of War", translated by Samuel Griffiths and published by Oxford University Press in 1986, is the most popular paperback (see photo), which is always at the top of the bookstore's bestseller list in the science category. According to the Los Angeles Times, this edition of The Art of War sold 16,000 copies in one month after the September 11 attacks. Friends who often go abroad will find that many airports are full of bookstore counters "Sun Tzu's The Art of War", waiting for the plane or waiting for the bus can also see many people in the "Sun Tzu's The Art of War".

A famous American-Chinese writer said: "With China's booming economy, American businesspeople have become more and more curious about China's thousand-year-old The Art of War, and how to utilize it, which has become another secret for Westerners to explore how to win in the shopping mall. Into the United States under the business books section of the major graphic store, the author of different, different content of the "Art of War" explanation and insights overlooking, even to the U.S. business school students lecture, "The Art of War" has just been mentioned by me, a miniature "The Art of War" of the small quotes have been the U.S. students held aloft."

(I) Application of Sun Tzu's Art of War in the Military Field

Sun Tzu's Art of War is widely used in the modern military field. Many famous military analysts in the world believe that the famous Chinese military thinker Sun Tzu is profoundly influencing the modern battlefield nearly 2,500 years after his death. According to relevant information: the United States has held thousands of lectures on the Art of War among officials of the Department of Defense and officers of the United States Army since the late 1970s. General Kelly, Commandant of the U.S. Marine Corps, considers Sun Tzu's Art of War to be the foundation of all maneuver warfare. He has made it an annual read for his troops and requires every Marine to read it.

More recently, an expert by the name of Mark McNeely wrote a book, Sun Tzu and the Art of War in Modern Warfare. He talks about how "Sun Tzu's The Art of War is a must-read for top military academy students and has been melded into the military doctrine of the U.S. Army and Marine Corps." The book's publisher, in introducing it to Western readers, called "The Art of War" a "Swiss Army Knife" of military doctrine, adequate for any situation.

An American who translated Sun Tzu's Art of War, James Clavell, said: "If I were the supreme commander, or elected president or prime minister, I would like to determine in the form of a law: all military officers, especially generals, will be required to participate in the examination of the thirteen chapters of the Sun Tzu twice a year, an oral exam, a written exam, with a passing score of 95 points. General officers who failed the examination were immediately and automatically dismissed with no appeal, and officers of other ranks were automatically demoted."

After the Second World War, strategists in developed countries in the West once again found the great value of Sun Tzu's Art of War, and used its strategic principles to think about the reality of difficult strategic issues, and all obtained satisfactory answers and results. For example, some experts formulated national nuclear strategies based on Sun Tzu's theory of strategic deterrence. Nixon, in his book "The Real War", directly applied the ideas of Sun Tzu's Art of War to criticize the United States' strategy of "mutually assured destruction".

Many of the modern military theories that have come out are based on Sun Tzu's Art of War. The famous American strategic theorist, the U.S. National Defense University President Richard Lawrence, Lieutenant General in the elaboration of the "air-ground integrated warfare - deep attack", that this principle of combat based on the principle of "Sun Tzu's Art of War" of "odd and positive changes" and "Avoiding the real and striking the virtual". The new 1982 edition of the U.S. Operational Program directly quotes a large number of Sun Tzu's Art of War quotes. The members of the writing group of this "Operational Outline" of Sun Tzu's Art of War have carried out a long and careful study. 1983 U.S. publication of "Military Strategy", the title of the second chapter is "the evolution of military strategy - Sun Tzu's wisdom".

Many strategic decision makers think about the realities of war based directly on Sun Tzu's Art of War. Some sources say that when the Gulf War broke out in 1990, U.S. President George H.W. Bush had two books on his desk, a biography of Julius Caesar and a copy of The Art of War by Sun Tzu. According to media reports, during this war, a 90-page-thick English translation of Sun Tzu's The Art of War was shipped to the Saudi Arabian desert for the participants in the war to read. American journalists sent back from the war-clouded Gulf battlefield said, "Even though China has not stationed a single soldier here, there is a mysterious Chinese who is personally present at the front line, maneuvering the combat operations, and he is Sun Tzu, who was here more than 2,500 years ago."

In the recent war in Iraq, the US commander then claimed that his combat doctrine was based on Sun Tzu's Art of War. Franks, who was the commander of the U.S. Central Command during the Iraq war, was a man who was well-versed in Sun Tzu's Art of War, media reports said. The U.S. military in the war used many methods of warfare with Sun Tzu's ideas, among them, Sun Tzu's "use between" ideas without fighting the battle of Baghdad is a masterpiece. A French news agency article entitled "Sun Tzu on the battlefield in Iraq" said: "Nearly 2,500 years after his death, China's famous military thinker is profoundly influencing the way British and American field commanders think and act on the battlefield in Iraq." . "The strategic ideas of Sun Tzu's classic work, The Art of War, are woven into the overall strategic vision for the capture of Baghdad."

Sun Tzu's Art of War has also greatly influenced the operational philosophies of other nations. Liddell Hart, an advocate of the "indirect route" strategy, says that almost all of the principles of strategy and tactics that he has discussed for more than 20 years are embodied in Sun Tzu's 13 books. Commenting on the Western view that "new technologies determine everything," Juma Mirtinen, president of the Finnish Association for Science and Technology and former director of the Ministry of Defense's Institute for Strategic Issues, notes that "more than 2,000 years ago, the great strategist Sun Tzu listed some of the factors that determine whether a war is won or lost." He criticized some modern militarists for ignoring what Sun Tzu called "morale", the most important factor. In an Indian-authored history of the Indian Army, it is written that the Indians won the Third Indo-Pakistani War because they succeeded in using Sun Tzu's method of avoiding the real and hitting the virtual.

(II) Sun Tzu's Art of War in the economic field

Sun Tzu's Art of War has a long history of application in China's economic field. According to the Records of the Grand Historian, the earliest to introduce Sun Tzu's Art of War into business management was Bai Gui of the Warring States period, when Wei Wenhou was a warlord. He used the principles of Sun-Wu's Art of War and Shang Yang's Law for production and management, observing the changes of the times and adopting the strategies of "I take what people give up, and I take what people give", and achieved success. At present, there are many entrepreneurs and economists who have profound experience in the application of Sun Tzu's Art of War. Hu Dayuan, Chinese Dean of Peking University's Peking University International MBA, said, "Sun Tzu's Art of War is a pithy summary of a large number of war examples from more than 2,000 years ago. The core of today's MBA education is to cultivate students' ability to observe real problems in depth and find out their laws. Every enterprise welcomes managers who are good at solving problems." Xu Erming, dean of the business school of Renmin University of China, said, "Learning strategy abroad is to use Sun Tzu's Art of War as a classic reference book, and they believe that many ways of thinking in strategy were solved more than 2,000 years ago. In fact, the book foreigners like to read instead is our The Art of War, which they find very useful. In recent years, many management scholars have found many similarities between corporate competition and war, and they have applied the concepts of Sun Tzu's Art of War to their management operations." Lu Yongyue, president of LG China, said, "I like the Chinese Art of War very much, and there is a lot of wisdom in it. It is also very useful for business management."

In the 1960s, Japan introduced Sun Tzu's Art of War into business management. The Japanese scholar Fu Murayama said that there are two pillars for the survival and development of Japanese companies, one is the modern management system of the United States, and the other is the strategy and tactics of Sun Tzu's Art of War. Japanese entrepreneur Takeshi Ohashi wrote "the art of war management", about how to apply the theory of the art of war in business, which particularly emphasizes the Sun Tzu art of war management business. Konosuke Matsushita, Japan's "God of Management", openly proclaimed that Sun Tzu's Art of War was the magic weapon of their success. He said: "Sun Tzu, the ancient Chinese philosopher, is the first god in the world. Our staff must worship him, memorize his art of war and apply it flexibly in order for our company to prosper." The chairman of Japan Mackenzie Company, Kenichi Ohmae, wrote "Sun Tzu's influence on Japan's business management", pointing out that Japanese enterprises can beat European and American enterprises because Japan "adopts the Chinese Art of War to guide the management of enterprises, which is more reasonable and effective than that of the U.S.". In his book "The Mind of a Strategist", he quoted a lot from "The Art of War" and declared that "The Art of War" is the "supreme management textbook" for Japanese enterprises.

Modern application of Sun Tzu's Art of War (2)

The American economics and business communities are no less devoted to Sun Tzu's Art of War than the Japanese. The famous American management scientist George in the "History of Management Thought" then said: "You want to become a management talent? You must read The Art of War!" Hammer, the famous American business strategist today, quoted Sun Tzu many times in his articles. He said, "Estimating only the current strategic advantages of known competitors does not help to understand the determination, staying power and creativity of potential competitors. Sun Tzu, a Chinese military strategist, argued 3,000 years ago, 'Surprise and attack.'" Yang Zhuang, Associate Dean of the School of Business at Fotomo University and American Dean of Peking University's Peking University International MBA, said, "The Art of War is an heirloom in the field of strategic theory, a classic in the history of the world's art of war, and a magnum opus on the way of corporate victory."

Successful entrepreneurs with brains in other countries have similarly seen the value of Sun Tzu's Art of War. Bernabe, president of Eni Italy, said, "On the subject of strategy, I am reading The Art of War, a classic textbook written some 2,500 years ago by a Chinese general, Sun Tzu, a comprehensive textbook on strategy that can still be applied today to a wide range of human activities."

Sun Tzu's ideas have made a deep mark on modern economic strategy theory. American marketing guru Philip Kotler has also explored the application of the Art of War in marketing in his book Marketing Management. Japanese entrepreneurs highly respected Sun Tzu's idea of "the top and the bottom of the same desire to win", combined with Confucianism to create a cooperative management model of warmism. In modern economic strategic management, there is a concept called "SWOT" (Strengths, Weakness, Opportunity and Threats), that is, "Strengths, Weaknesses, Opportunities and Risks". John Alley, an American scholar who came to China to teach economics, associated "SWOT" with "Sun Tzu's Art of War - The Book of Reality and Fiction". He pointed out: "The distinction between the real and the imaginary in Sun Tzu's Art of War, and its advocacy of countering the imaginary with the real, is the same as the effect of the modern SWOT analysis method, which is a popular strategic method in marketing. This method gives the areas of strength and weakness of the company and gives the opportunities and risks in the market. The idea of applying strengths to pursue opportunities can be described as a reprint of Sun Tzu's Art of War. It says exactly what we plan to do in a different way." The scholar also wrote an article titled "Sun Tzu's Seven Character Strategy - How Marketing Managers Can Apply Sun Tzu's Art of War". In the article, he writes, "The Art of War, though ancient, could be a blueprint for the future."

Sun Tzu's Art of War has helped many entrepreneurs achieve great business results. Roger Smith, the chairman of the board of directors of General Motors in the United States, sold 8.3 million cars in 1984, ranking first in the world. He said that the secret of his success is "from 2000 years ago, a Chinese strategist and the Art of War book Sun Tzu a lot of things", so that he got a "strategist's mind".

"Soldiers are unpredictable, water is unpredictable, can win because of the enemy changes, called God". The market is ever-changing, operators should be based on market changes and flexible countermeasures. Sony's application of Sun Tzu's idea of success. 50 years, Sony "to the positive, to win", according to the market demand, the introduction of new products, to occupy the market, to support the development of enterprises.

"The image of the soldier is water, and the shape of the water avoids the high and tends to the low, and the shape of the soldier avoids the real and strikes the false". This idea has become an important strategic thinking of the enterprise. Many companies to avoid the main battlefield of market competition, a unique way to open up no one involved in the market segments, a success, to achieve the strengths and weaknesses, to avoid the effect of the real and hit the virtual. In this regard, Japan's Nintendo is a successful example. It was originally a small company that produces playing cards, in 1980, a unique way to develop a popular family game machine, open the Japanese market, in 1986, the launch of the game machine for American families, and opened up the U.S. market, is now sweeping the European market.

China's famous entrepreneur Zhang Ruimin has an in-depth study of Sun Tzu's Art of War. He believes that to seize the market to have speed, which is what Sun Tzu said, "the speed of the water, to the drifting stone, the potential", and this "stone" is the customer. He used the strategic thinking of Sun Tzu's Art of War to achieve great success in the fierce competition in the shopping mall, making China's Haier go global.

Wu Yuzhang, Volvo's chief executive in China, is a very successful entrepreneur who utilizes Sun Tzu's art of war. when he first joined Volvo in 1997, the company's annual sales volume in China was only 27 units. After five years of struggle, he defeated the main competitors, Volvo annual sales increased by more than 30 times, occupying a major share of China's large car market. He said: The market is the battlefield. Entrepreneurs who don't understand market war science can't lead their enterprises to achieve ultimate victory in long-term market competition. Entrepreneurs who don't know Sun Tzu's Art of War can't be the real successor. The old saying goes: half of the "Analects of Confucius" to rule the world. Today's cloud: half of "Sun Tzu's Art of War" to fight.

Sun Tzu's Art of War is the "Bible" of business. Especially in today's China from the planned economy to the market economy, the rapid transition of the times, that is, in various industries in the commercial war from the unification of the "Son of Zhou" the world situation to the "Spring and Autumn", and then speed to the "Warring States In the era of development of "Sun Tzu's Art of War", "Sun Tzu's Art of War" has far-reaching significance for our entrepreneurs to guide and practical use. This is my personal favorite book. Guaranteed to read it once a month while the feelings and experiences are naturally different depending on the situation and position. Sun Tzu's The Art of War is my career "charger".

The town of Dawang in Shandong, China, has more than 7 billion assets. Its success is also closely related to the application of Sun Tzu's Art of War. The town's "Dawang spirit" reflects the traditional Chinese military culture represented by Sun Tzu's Art of War.

(C) Sun Tzu's Art of War in other fields Sun Tzu's Art of War is also widely used in other fields. For example, in the field of diplomacy, the famous American international strategy expert Brzezinski in his book "strategizing", directly based on Sun Tzu's ideas to elaborate on the strategy of winning without fighting against the Soviet Union, and through Sun Tzu's "to get the world's people" "qudi" understanding, put forward the "key countries". In the field of sports, it has been reported that the concept of a "key nation" has been introduced. In the field of sports, it is reported that the Brazilian soccer coach, Scolari, took Sun Tzu's Art of War with him to the World Championships and won the World Championships by applying Sun Tzu's thoughts on the Art of War. I have read an article on Sun Tzu's Art of War and Xiangqi, in which it is written: "If we can understand Sun Tzu's Art of War in a refined way and apply it to the actual battle of Xiangqi, we can say that we have grasped the source of most of the tactics of Xiangqi, and our chess skills will develop by leaps and bounds, and we will be getting closer and closer to the level of an expert player, or even surpassing them. " In addition to this, Sun Tzu's Art of War has one or another applied connection in the art of leadership, personnel management, life pursuits and even family relationships. We can easily find applied books on these aspects if we carefully browse through the bibliographies of libraries and bookstores. (IV) Sun Tzu's Art of War Application Activities and Achievements

In recent years, the application of Sun Tzu's Art of War is expanding to a higher level and a wider scope, with many wonderful Sun Tzu's Art of War application activities organized and many excellent Sun Tzu's Art of War application experts and application achievements emerging.

1, Sun Tzu Art of War application research and exchange Many places at home and abroad have organized various types of Sun Tzu Art of War application seminars or symposiums. For example, Shandong Sun Tzu Art of War Research Institute successfully organized three Sun Tzu Art of War Application International Forum, organized the cross-strait Sun Tzu Art of War Application Forum. Shandong Huimin and Guangrao have organized Sun Tzu Art of War Application Forums on different topics. Suzhou Sun Wu Zi Research Association organized its own Sun Zi Art of War application activities. The Tianjin Sun Tzu Art of War Research Council made a series of plans to carry out the application of Sun Tzu's Art of War. Peking University has organized a Sun Tzu Art of War Club, which organizes or participates in some Sun Tzu Art of War application exchange activities.

The Chinese Sun Tzu Art of War Research Council pays attention to the research on the application of Sun Tzu Art of War at home and abroad, such as attending the press conference on the publication of foreign works on the application of Sun Tzu Art of War, paying attention to the research on the application of Sun Tzu Art of War at universities and colleges all over the country, paying attention to the lectures on the application of Sun Tzu Art of War around the world, and paying attention to the application of Sun Tzu Art of War by the Malaysian Sun Tzu Art of War Research Council. The previous international seminars on Sun Tzu's Art of War organized by the China Sun Tzu Art of War Research Society have already carried out a great deal of exchanges on the applied research of Sun Tzu's Art of War. Our sixth Sun Tzu Art of War International Symposium, with "strategic culture" as the theme, more prominent in the application of the content.

2, the application of Sun Tzu's art of war training Organization of Sun Tzu's art of war training is an important part of the application of Sun Tzu's art of war. Harvard University and Columbia University's School of Business Administration in the United States have opened Sun Tzu's Art of War courses, requiring students to memorize "Sun Tzu's Art of War". Sun Tzu's Art of War training has been launched in various fields in China, and there are short-term training courses on Sun Tzu's Art of War in Beijing with admission tickets worth up to more than $5,000. China Sun Tzu Art of War Research Society has established Sun Tzu Art of War teaching and research bases and training centers in Huimin, Tancheng, Mengliangtu in Shandong Province and Longve Hot Spring in Xiaotangshan, Beijing.

It is worth mentioning that China Sun Tzu Art of War Research Association positioned the application of Sun Tzu's Art of War training at a high level, and together with Peking University's International MBA, successfully organized the Sun Tzu's Art of War experiential strategy teaching for the corporate elites. This teaching received high attention from the media and was highly praised by the participants. The following are the actual feelings of Peking University students who have participated in this teaching.

Wei Zhenzhen, Chairman of Beijing Zhengrong InterNetwork Technology Co., Ltd, said, "Through this strategic experience teaching, it makes me realize what is strategy and what is commercial war. Strategy is far more than the aggregation of wisdom and ideas beyond the war. In The Art of War, Sun Tzu said, "The method of using military force, the whole country is the first, and breaking the country is the second. Therefore, the first military strategy, the second to cut down the traffic, the second to cut down the soldiers, and the next to attack the city" has been very classic strategic thinking to the height of the overall victory. In my opinion, BIMBA's strategic case teaching in the field battlefield provides us with a vast space for strategic thinking, which makes us jump out of the limitations of modern business strategy operation. At the same time we absorb the ancient thousands of years of conquest strategy of the profound and meticulous integrity, as well as the essence of China's long history and humanistic culture.

Gu Jing, Project Manager of Shell (China) Co., Ltd. said: In this activity, I feel that I have gained a lot by studying previous successful cases, learning military strategy theories, and communicating with military experts. Although it is not necessary to copy the "Art of War" into the actual work, but this strategic way of thinking can help me to analyze and solve problems.

Fang Zhu, general manager of the integrated department of China Netcom, believes that the field experience can not only experience the essence of "Sun Tzu's Art of War", but also make their own in-depth first-line, feel the decision-making as a leader of the first line of the implementation of what kind of impact, as a decision-maker can not be on paper, all the decision-making should be based on the actual situation. Business competition and military strategy is from the same root.

3, the application of Sun Tzu's Art of War results There are many results in this area, it is impossible to list, just in the scope of our contact with the representative results of the selection of examples to do the introduction.

(1) in the publication of writings:

China's Sun Tzu Art of War Research Association, vice president of Wu Rusong's "Sun Tzu Art of War", the Association's vice president Yu Ru Bo's "Sun Tzu Art of War in the application of modern warfare", the Association's vice president of Hong Bing's "Sun Tzu Art of War and the manager's commanding officer way", the Association's deputy secretary-general of the Huang Pumin's "new reading of the Art of War," the Association's deputy secretary-general Liu Qing's "the basic principles of the Art of War commercial warfare", the Association's deputy secretary-general Liu Qing's "the basic principles of the Art of War commercial warfare". Fundamentals of the Art of War and Business Warfare", "The Art of War Experience Strategy Tutorial" edited by Hu Dayuan, Professor of International MBA at Peking University, and "The Art of War and Administration" by Guan Zheng, President of Suzhou Sun Wuzi Research Association. In addition, there are a large number of domestic works and papers on the application of Sun Tzu's Art of War, which are very valuable.

Overseas, there is a Japanese entrepreneur Takeshi Ohashi who wrote "The Art of War Management". Malaysian Sun Tzu Art of War Research Society President Lu Luobat's "I and Sun Tzu", "Sun Tzu Art of War Scattered Essays", "The Iraq War in the eyes of Sun Zi", Canada's McMaster University, finance, business and industrial economics professor Chen Wanhua and the Nankai University Department of Management Professor Chen Bingfu co-authored "Sun Tzu's Art of War and its general use in the management". An influential new book recently published in the U.S., Six Strategic Practices for Managers - Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Sun Tzu and the Art of Business), is a comprehensive guide to the Art of War and its general application in management. Principles for Managers). It was written by an American named McNelly. He worked as a strategy consultant for IBM and was an officer in the U.S. Army. On the testimonial of this book there are these two paragraphs:

If you have ever felt that the mall is like a battlefield, then this book, based on the teachings of the ancient Chinese masters, will tell you a lot. --American Entrepreneur magazine.

Finally, someone has written a book that thoroughly explains how to apply Sun Tzu's Art of War to running a business! This book makes me ecstatic. --Brian Blum President and CEO of Great Eastern Telegraph Company, U.K.

(2) In terms of film and television production:

Shanghai Asia Television Art Center has filmed a large-scale feature art film, "China's Generals and Schools of the Century Talking about Soldiering"; the China Central Television (CCTV) broadcasted Sun Tzu's The Art of War and the Thirty-Six Stratagems; and Hong Kong's reportedly famous movie actor Jackie Chan is ready to invest 600 million to shoot the movie "Sun Tzu Art of War".

(3) In the development of cultural relics:

Due to the cultural driving effect of The Art of War, the development of cultural relics related to the ancient Chinese military such as Chinese ancient generals, Chinese ancient battlefields, and Chinese ancient weaponry, etc., has also shown a broad prospect. Zhang Wei of SiSense is an entrepreneur who has made special contributions to the cultural development of Sun Tzu's Art of War. He has concentrated one hundred prestigious calligraphers to write an extremely collectible "Art of War". He is now planning to build a theme park of Chinese culture including Sun Tzu's Art of War. Many copies of artifacts and souvenirs related to The Art of War hold a large share of the market. The Xiyuan Publishing House recently released a beautiful golden book on the Art of War, which has become a national gift book for foreigners. Sun Tzu's Art of War has been made into game software. Commemorative stamps of Sun Tzu and The Art of War have been introduced in the society.

(4) in the characteristics of tourism:

Sun Tzu's hometown, where Sun Tzu built his career, as well as the successful use of "Sun Tzu's Art of War" ancient and modern battlefields, has been the attention of the tourism industry, will become a hot spot for tourism in the future. Huimin in Shandong has invested heavily in building the Sun Tzu Art of War City. Shandong Linyi Yinquashan Bamboo Brief Museum is also showing a new look.

Modern application of Sun Tzu's art of war (3)

Published: 2005-12-03 07:00

Two, Sun Tzu's art of war in the modern application of the main problems

Currently, Sun Tzu's art of war in the modern application of the law of war, there is a great deal of achievement, but also many of the problems, some of which is the understanding of, and also some of which is the objective of the modern application process. Some of them are cognitive, and some of them are formed objectively in the process of modern application. We must pay attention to and spend a lot of effort to solve these problems, especially as soon as possible to solve those outstanding problems that have a significant impact on the overall situation. Otherwise, the modern application of Sun Tzu's Art of War will be led astray, and the valuable legacy left by our ancestors will be cut short.

Problem 1: presumptuous, always think that the foreign moon than their own round.

I was very saddened to see such a phenomenon, when foreign countries to Sun Tzu's art of war, some of us in the country do not care about Sun Tzu's art of war. Some domestic experts, and even "Sun Tzu the art of war" read have not read, on its comments, will be said to be useless, and the foreign "war theory", "sea power theory", "monarchism" held up to the sky. In the minds of these people, Sun Tzu's Art of War does not even have a minimum status, how to talk about the application. On this phenomenon, a reporter has reported: "I visited the troops learned that some officers and soldiers, but do not know much about "Sun Tzu's Art of War", not enough research, and some even disdain. That modern warfare, especially high-tech local wars, the implementation of over-the-horizon precision strikes, and the warring states era is far away from the short combat, combat methods and forms have fundamentally changed, "Sun Tzu's Art of War" has been outdated. This view is obviously one-sided."

We do not deny that Sun Tzu's Art of War has its historical limitations, some of which are not entirely applicable to modern times, and we do not deny that some famous foreign masterpieces have their own unique features, but we can not thus deny the reality of Sun Tzu's Art of War value, and we can not ignore the general guiding effect of the basic principles of Sun Tzu's Art of War. We can not because of their own ancient knowledge and strategic knowledge of the shallow and lead to the wrong conclusion that Sun Tzu's art of war is "shallow".

Nowadays, the most important element of Sun Tzu's Art of War that we utilize is his strategic thinking. Some foreigners, and even some Chinese, believe that strategy was born in a foreign country, not in China. They think that China only introduced the word "strategy" from foreign countries in modern times. This is a wrong view. In fact, as early as the Spring and Autumn Period and the Warring States Period, China had already formed a more systematic and complete strategic thinking. Chinese strategic thinking has already made a high degree of abstraction and generalization of the confrontation of forces, reaching the philosophical level, with very obvious dialectical and macroscopic thinking characteristics. Sun Tzu's The Art of War was already a mature work of strategic theory. The Three Strategies of Huangshi Gong" and "Huainan Zi - Military Strategies" have gone far beyond the scope of military affairs, revealing some of the deepest principles of strategy. In my book Analyzing the Principles of Chinese Strategy, I once said that the real strategy is in China. Chinese strategy is profound and profound. Some people are amazed and fascinated by the miracle of China's rapid economic development. What is the secret? Certainly, we cannot exclude the profound Chinese strategic thinking. I think that China has the most say when it comes to talking about strategy, and Chinese strategists are the teachers of Western strategists. We should not be presumptuous; we should have confidence. We need to build our own Chinese theories of strategy and train our own strategists in various fields.

There is an important article on the Internet that can help us understand this issue more y. The title of this article is "East looks over, West looks over, who will promote the traditional management culture? The article reads, "Who will promote the traditional management culture? The article reads: "Sun Tzu's Art of War, Analects of Confucius, Tao Te Ching, the wisdom of these ancient Chinese philosophers are being studied by yellow-haired, blue-eyed foreigners and enshrined as a management guideline; when domestic entrepreneurs will be the deification of the "foreign management" and tend to rush to, "foreigners", "foreigners", "foreigners", "foreigners", "foreigners", "foreigners", "foreigners", "foreigners", "foreigners", "foreigners", "foreigners". When the domestic entrepreneurs will be "foreign management" deification and rush, "foreigners" are digging our traditional Chinese cultural treasures, they one by one took up the "Sun Tzu Art of War", "The Analects of Confucius", "Tao Te Ching", the study of China's hundreds of schools of thought, and achieved great success. This is a very interesting phenomenon." "Today, while domestic entrepreneurs are reveling in the theories and practices of Western MBA management programs, their foreign counterparts are diving into how to apply ancient Eastern philosophical ideas to business management and strategic decision-making. According to a recent report in the Global Times, a small, unheard-of company in the UK has been revitalized through the study of the Tao Te Ching, and has achieved a remarkable 200% increase in profits, attracting the attention of several major UK media outlets.

Problem 2: Low-level, vulgarized, and confusing "big wisdom" with "small schemes".

Now, many people put Sun Tzu's Art of War down to a very low level, with some of the life, the official field of triviality

Many of the people in the world, the Sun Tzu Art of War is the most important thing.