How much does it cost for a TV station to advertise for one minute?

1. How much is CCTV advertising in prime time per second? A set of CCTV prime-time advertisements is a must for advertisers, and it is also one of the contents of CCTV advertising bidding. Look at the price of a set of CCTV publications in 2020: 19:59pm:5-second advertisement 106000 yuan, 10000 yuan, 15-second advertisement 200000 yuan. It really needs a lot of investment.

2. How much is CCTV's one-minute advertisement and other CCTV prime-time advertisements? The price of seven sets of CCTV publications is 19:59 pm, 5-second advertisement 13800 yuan, 10 second advertisement 27700 yuan and 15 second advertisement 34600 yuan, which is quite different from a set of prime-time advertisements of CCTV.

At present, TV advertising is one of the media with the highest acceptance rate and the largest user group, covering almost 90% of families in China. So, what are the advantages and disadvantages of advertising on TV? Let's analyze it in detail!

(A) the advantages of television advertising

1. Audio-visual combination, vivid:

Television is an advanced communication tool that combines audio and video. Television programs can be watched and listened to, which can make media viewers see the dynamic pictures of changes in expressions and actions, and are lively, so they have a wide appeal to the audience. Television advertising can not only introduce the performance and characteristics of advertising products to the media audience, but also vividly and intuitively show the characteristics of advertising products in front of the media audience, and stimulate the audience's desire to buy to the maximum extent.

2. Strong permeability and remarkable effect;

Television advertisements are non-selective for viewers, and information memory is very mandatory. Television advertisements are not limited by space, spread quickly, have a large audience, and directly enter every family at the same time. Because watching TV is a kind of family behavior, TV advertising is conducive to the formation of family decision-making with purchasing consciousness. Hundreds of millions of viewers watch TV regularly, and they can reach people that print media can't reach effectively, and the advertising effect is remarkable.

3. Attractive and infectious:

Television advertising media can transmit information quickly, with wide coverage and good creativity, and television advertising has great impact and influence. Because of the richness of TV content, the diversity and artistry of expression, and the ingenious integration of advertising information into sincere plots and touching images, TV advertising information is easy to remember and impressive, with strong attraction and artistic appeal.

4. High attention rate and wide influence:

In daily life, most people are more attentive when watching TV, so the attention rate of TV advertisements is higher. For most people, television is a form of entertainment, a way of education, an important source of information and an important part of life. Television has a strong influence on culture, especially the advertisements made by some authoritative CCTV channels, which are deeply loved by the audience and can promote the audience to have positive associations with goods, enterprises and services.