What are the development directions and methods of small and medium-sized manufacturing enterprises today?

The market is limited and unlimited. The vast sea of business, unlimited business opportunities, will never be monopolized by any enterprise, nor will it make any enterprise unable to find living space. The key to the survival and development of small and medium-sized enterprises lies in finding their own position in the vast market. In short, it is to find the right market position. The so-called accurate, one is to find, be good at searching hard from the ever-changing market, carefully screen, and look for it like looking for your other half in the crowd; Second, to be accurate, we must organically and scientifically combine the actual market demand, potential demand and our own advantages, identify the industries and products that enterprises are engaged in, and clarify the product concept, business philosophy and development direction. In terms of market positioning, don't go up and down with the wind like a kite with a broken line; Don't step on watermelon skin, slide wherever you want. The author believes that there are ten development directions for SMEs to choose from when determining their market positioning.

1, take the road of specialization and innovation. If small and medium-sized enterprises want to gain an advantage and gain a firm foothold in the fierce market competition, they must persist in giving up, doing something and not doing something, taking the road of "small but specialized, small but refined, small and new, small and special" to occupy the market with expertise, precision, innovation and special. For example, if we produce a button, a tie, a lighter or even a spare part, we can win in the market competition and truly become a "little giant" as long as we achieve the ultimate, lowest cost, highest quality, most complete specifications and largest scale. The ancients said that it is this truth to eat fresh food all over the sky.

2. Take the road of matching with large enterprises. Most small and medium-sized enterprises live in the cracks of large enterprises. Faced with the strength of large enterprises, small and medium-sized enterprises are at a disadvantage in capital, information, talents, technology, management and many other aspects. And it is very unlikely to compete with large enterprises to win in the production of the same product. It is wise to be the dragon's tail, claw or even forest of leading enterprises and cooperate with them to produce a certain part they need. This is not only the successful practice of the development of small and medium-sized enterprises at home and abroad, but also the objective law of modern market economy. Small and medium-sized enterprises should be willing to be green leaves and supporting roles, be brave in walking with giants and dancing with wolves, be good at climbing relatives with large enterprises, take stairs upstairs, borrow boats and go out to sea, and take advantage of the situation to develop. People often say that leaning against a big tree is good for enjoying the cool, which is the reason.

3. Take the road of deep processing of agricultural products. Bread is the pillar of life. International experience and the law of economic development in developed countries show that when the per capita GDP exceeds $65,438+0,000, the market consumption of agricultural products begins to change from direct consumption to processing consumption; Agricultural competition has gradually evolved from breeding competition to agricultural industrialization competition. Our province is a big agricultural province with rich agricultural resources; China is a country with a large population, everyone needs to eat, and the food industry market is huge. With the intensification of the construction of new socialist countryside and the acceleration of rural industrialization, urbanization and agricultural modernization, the agricultural product processing industry and food industry are not only huge market space at present, but also evergreen industries that will never decline. Small and medium-sized enterprises are involved in it, which has a vast world and great potential.

4. Take the road of labor-intensive development. Our province is now in the middle stage of industrialization and urbanization, with a large surplus labor force and low labor cost. The development of labor-intensive industries not only eased employment difficulties, but also increased people's income. But also from the enterprise itself, it has a competitive advantage in the market. The cost for an enterprise in developed countries to hire one worker is enough for us to hire more than a dozen people. As far as small and medium-sized enterprises are concerned, most of them lack capital accumulation and talents, and they do not have the financial support and research and development capabilities needed to develop high-tech industries. Therefore, if small and medium-sized enterprises want to squeeze the market together with large enterprises and foreign enterprises, they must make full use of the advantages of low labor prices, vigorously develop labor-intensive industries, and enhance the competitiveness of enterprises with low production costs.

5. Take the road of scientific and technological progress. High-tech determines the fate of economic development and the competitiveness of enterprises. With patents, there is a sky for development; Having a core technology will form a new economic growth point. To occupy the market highland, we must occupy the technical highland and the talent highland. Ningjin Jinglong Group started from a small workshop with dozens of people, and later developed into the world's largest solar monocrystalline silicon production base by relying on high technology. Small and medium-sized enterprises should be willing to spend money to buy first-class equipment, introduce first-class talents, actively adopt new materials, new energy, new technologies and new processes, persist in strengthening enterprises through science and technology, embark on a road from manufacturing to intelligent manufacturing, and strive to form the competitive strength of high-tech industries in the fields of electronic information, biomedicine and modern agriculture.

6. Take the road of export-oriented development. Modern economy has been marketized and internationalized. The outside world is wonderful, and the outside market is vast. Although small and medium-sized enterprises are small in scale, their horizons cannot be narrow; Although the strength is small, the ambition is not short. Do everything possible to go out of the province, make maximum use of domestic and foreign resources, strive to open up domestic and foreign markets, strengthen marriage and grafting with foreign enterprises outside the province, actively absorb world advanced technology, make full use of foreign intellectual achievements, introduce foreign funds through various channels, and actively carry out cross-regional joint ventures and cooperation. Conditional enterprises should set up their ambitions, invest and build factories abroad and set up multinational companies.