How to make a planning program for the anniversary of the financial system

Planning General

I. Cognition of Minsheng Bank and the events in this group - key words are refined as follows:

Bamboo style, low-profile corporate behavior, elegant and simple values

Harmonious market philosophy, caring for people's livelihoods, social mission, strong corporate strength, top service quality

Two. The overall tone of unity - performance methods, as follows:

Bamboo wind: visual eye-catching. Bamboo" is used in important visual areas to maintain harmony and consistency with Minsheng Bank's brand image and to continuously strengthen the brand impression. Bamboo's high moral character, four seasons of longevity, open-mindedness, elegance, upward mobility, and ambition will be reflected in the guests' vision.

Jade and: the spirit of the appeal." Jade Bik" will be used as one of the performance elements of this group of events. Jade Bik is the representative of royal temperament and supreme value since ancient times, and in this group of events there are noble, honorable and rare symbols. The Bank's values of "harmony and understatement, introspection and elegance" will be translated into the image of "Heshi Bi" as the mascot of this event. Woichi Bik" symbolizes: "Harmony **** win with customers, concordant development with the market, and harmony and modesty with peers". In addition, the special gifts for this group of events are recommended to be distributed to the guests exclusively in the form of "Small Woichi Bik".

Shang Li: behavioral norms. The behavior of all activities in this group of events represents the corporate image of Minsheng Bank, and the "Hejiezhongli" will have a strong demonstration effect on corporate public relations. Modern fashion elements have long since moved away from the essence of "etiquette", and at the same time are not in line with the tone of this group of events. The return of rituals to realize the "visualization" of the guests is one of the souls of this group of events.

Elegant music: the atmosphere of celebration. Rituals and music are not separate, "and light and dust" to be received by the public, this group of events is essentially a celebration, cheerful, relaxed, creative indispensable, but to achieve vulgarity, it is necessary to find a suitable vehicle for expression. The anniversary celebration in this group of events uses "chimes and music, music and dance of the Han and Tang dynasties and ceremonial scenes" throughout the entire event, which is not only a festive atmosphere but also has a strong cultural appreciation value, and at the same time creates an excellent news dissemination topic for Minsheng Bank. To be completely different from the rural village banquet, can not be vulgar.

Three. Operation Ideas

1. The whole set of events is divided into three acts

Act I

Act II

Act III

Customer Appreciation Party

Branch Opening Ceremony

One Year Anniversary Celebration

Service Target Level

Service Interface Level

Service Center Level

Services Center Level

Outer level

Middle level

Inner level

2. Meaning behind the customer appreciation party

One of them is to create as many chances as possible to get in touch with the customers at the early stage of market cultivation

The Bank is new to the Henan market, and making appearances in all kinds of forms is a necessary means of building up the brand image and obtaining the recognition of the market. It is necessary to take advantage of the one-year anniversary gimmick and publicize it around customer value.

The second is to show the customer service concept of "serving the public and caring for the people's livelihood"

The purpose of the Customer Appreciation Meeting is not "thank you", but the real meaning of the Meeting is to publicize Minsheng Bank's unique brand connotation and customer service concept to the outside world, and to draw customers closer, while paving the way for the opening ceremony and the anniversary celebrations.

3. Integration of Customer Appreciation Meeting, Opening Ceremony and Anniversary Celebration

The three-act event is only relatively independent, as shown in the figure, the three-act event is unified at the three levels of "service object, service interface and service center". The three levels actually share the same center - the word "service" - from the outside to the inside, from the surface to the inside, and from the shallow to the deep, all of which are centered on service, reflecting Minsheng Bank's customer-centered spirit of service.

Time Coordination

The three-act event will be completed within 20 days, with the opening ceremony and anniversary celebration taking place consecutively.

Service Targets

Service Interface

Service Centers

4. Step-by-Step Targets for the Three-Act Event

Act I

Customer Appreciation Ceremony

Act II

Sub-branch Opening Ceremony

Act III

One-Year Anniversary Ceremony

Bamboo Wind

Yuhe (image hint, make image display board)

Bamboo Wind

Yuhe (opening ceremony)

Shangli (opening ceremony)

Bamboo Wind

Yuhe ("Heshi Bik")

Shangli (Han and Tang Dynasty scenario)

YaLe (Han and Tang Dynasty group music)

Act I: Customer Appreciation Party

Objective: To reflect the service concept and care from the actual interests of customers.

Format: Invite famous experts to hold special lectures on finance, economy, wealth management, etc. to practically solve customers' problems, so that the customers can have a real gain and really feel Minsheng Bank's care of "people's livelihood".

Style: Simple and clear, with a clear theme, reflecting a sense of respect, showing a pragmatic style and demonstrating strength.

Act II: Opening Ceremony

Objective: to show the service system and service quality, to show the momentum, to show the bank's personality

Format: to use the ceremony as a carrier for a solemn "ceremony" of the retrospective ......

Style: reflecting the sense of ceremony, the process of rigor, solemnity, to dye the scene

Act III: Anniversary Celebration

Objective: To demonstrate the Bank's unique brand temperament, brand image, entrepreneurial spirit, and to make a public appearance in a special form

Format: Chimes, music, Han and Tang dynasties music and dance, and ceremonial scenarios throughout the whole scene

Style: Hundred rivers converge on the sea, grandeur and grandeur, cultural flavor and epic atmosphere, the opening of the world scene as one and the same. The opening of the world scene as one

Act I. Customer Appreciation Meeting

I. Theme:

Catching up in the curves and running in the ruins

-Minsheng Bank's Zhengzhou branch's first anniversary VIP customer appreciation party

II. Activity Overview (Suggested)

Time: End of May or early June, half a day

Location: Dahe Jinjiang Hotel, indoor

Number of people: control at 80±10 people, seeking to be precise rather than seeking more, to create a prestigious courtesy

Media: Dahe Newspaper, Daily Newspaper, Evening Newspaper, Zhengzhou Radio Station, and local TV stations (depending on the situation)

Three. >Three. Pre-scene Preparation

1. Information Release: Dahe Newspaper, Zhengzhou Radio Station

2. Invitation: Client Invitation, Guest Invitation, Media Invitation

3. Preparation of Topical Speeches: Selection of Topics, Invitation of Experts

4. Preparation of Conference Services: On-site Layout, Scenario Creation, Design and Production of Promotional Materials, Gifts, etc.

Four. Opening

Thematic speeches for the current national and economic situation, from the customer's immediate interests to provide customers with substantive services, the implementation of the corporate slogan. Suggestions are as follows:

"Financial Response to the Global Financial Crisis" Fang Xiyuan Speech

V. Auxiliary items

1. Leaders' speeches: government leaders, leaders of the competent units, leaders of the unit

2. Buffet reception: not to reflect the dignity by spreading extravagance, to simple and rustic, elegant style as the benchmark

VI. Site layout (in the picture, the dying embodiment, illustration)

1. background theme picture

2. display boards and shelves (business introduction, bank strength introduction)

3. activity mascot "Woichi Bik" pattern display board (real "Woichi Bik" need to be customized in advance, the diameter of the 50cm or more, can be used as a decorative object in the lobby after the use of)

7. >

VII. Clues ambush

1. Invitation design: introduction of the event and the next two events information, introduction of the anniversary of the special offers to be launched, for the opening ceremony and the anniversary of the warm-up, for the next two events to build momentum.

2. mascot "and the city of Bic" pattern display boards, does not appear in kind, the next act of the event has a suggestive role.

The second act opening ceremony

I. Theme

First load-Tianhe

Culm sheaths fall long pole cutting jade open, you see the mother bamboo shoots are dragon material.

More tolerant of the night to draw a thousand feet, but not a few inches of mud in the pool garden.

From Li He's Four Songs of New Bamboo Shoots in the North Garden of Changgu. It describes the vigor of new bamboos breaking through the ground.

Each sentence is made into a banner. This is a great way to attract people to stop and think, and to build up popularity.

II. Activity Overview

Time: June 18th morning, half a day

Location: Branch site

Media: Reservation for important media to be present on that day for on-site coverage

Guests: Government leaders, entrepreneurs and celebrities, the Bank's leadership

Three. Pre-curtain preparation

1. Advance momentum: 2 days in advance to set up the scene to build up popularity

2. Information release: "Dahe Newspaper", "Zhengzhou Radio" 3-5 days in advance of the release of information

3. Invitation: celebrity invitations, leadership invitations, media invitations

4. Preparation for the ceremony: on-site setup, scenario creation, publicity materials design and production, Gifts, etc.

Four. Opening - Opening Ceremony

"Jade and" Ceremony

1. The images of the Jade Plate and Jade Seat are shown in the diagram

2. The symbolism of this ceremony

"Jade Plate" stands for Minsheng Bank, "Jade Seat" stands for the market, and the combination of the two represents the launching of Minsheng Bank in the local market, which has the significance of "being in harmony with the market, in harmony with the peers, in harmony with the general public"

3. Process Summary:

First step: the host announced the start of the ceremony

Second step: Miss etiquette holding a jade plate out to the two leaders (similar to the cutter)

Third step: the two leaders **** with the jade plate into the jade seat

Fourth step: placed at the same time, the branch's business hall doors open, while fireworks, salutes, etc., began to fire

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V. Auxiliary items

1. Leaders' speeches: government leaders, leaders of the competent units, leaders of the unit, leaders of other banks

2. Media Q&A (pre-agreed topics): "What is the symbolism of the Jade and Ceremony"?

3. Anniversary celebration information on-site (time, place, form, etc.)

VI. Site layout

1. Ground packaging, banners (made with spray paint)

2. Scene layout shown in the diagram

3. Mascot placed in the business hall "and the city of Bik" pattern panels for the third act of the event to make a hint

seven. Routine matters slightly

The third act of the anniversary celebration

I. Theme

Opening of the World - Harmony for the High

The first anniversary of Minsheng Bank's entry into Henan

Opening of the World, which means looking forward to the future

Reflecting Minsheng Bank's grandeur of creating a brand-new situation

Reflecting Minsheng Bank's market philosophy of steady and low-profile, harmony and pragmatism

Two. Overview of the event

Time: June 19th morning, half a day

Location: Minsheng Bank Building site

Guests: all previously accumulated guests and the public were all present

Three. Pre-scene preparation

1. Advance momentum: to accumulate popularity. Three days in advance on both sides of the Minsheng Bank building square with four air balloons, hanging "to serve the public with professionalism, in order to seek the truth of the people's livelihood, Minsheng Bank's one-year anniversary celebration, the opening of the world - and for the high" four colorful floats

2. Information release: "Dahe Newspaper", "Zhengzhou Radio" 3-5 days in advance of the release of information

3. Invitation: celebrity invitations, leadership invitations, media invitations, Invitation of art groups and program rehearsal

4. Celebration preparation: site decoration, scenario creation, design and production of publicity materials, gifts, etc.

Four. Grand opening

The chime music, Han and Tang Dynasty music and dance throughout the entire celebration events

The depth of the event stylized, completely rid of the traditional celebration patterned sets of the stereotypes.

Bells and chimes are the representative instruments of traditional Chinese "elegant music". Bells and chimes are often used in major national events.

Rituals and music are symbols of civil and military rule, power and identity, and have a clear ritualistic meaning as well as a strong identity and cultural marking function.

Summary of Scenario Schematic Acting

1....... preparation

2. Ceremonial (Hanbok) guides the signing in and leads the seating. Ceremonial officers (hosts) appear;

3. The beginning of the ceremony:

1) The chime music is played: the Chinese ceremonial band comes out in a row and lays down a display.

2) ceremonial officer: (treble: Minsheng birthday, peaceful **** celebration; Minsheng Bank anniversary ceremony began - playing music); began to recite the speech: ......

3) ceremonial officer: please Minsheng leadership speech (1) (2) (3) (4) (guqin accompaniment), interspersed with a short piece of chime music

4) Ceremonial officer: recite an ode (chimes and harmonious music and dance), at the end of the ode, the music and dance people are divided into star-arching moon formation, launching the anniversary mascot "Wooshiobi", unveiling the red curtain;

5) Ceremonial officer: invite the leadership of the Minsheng Municipal Affairs Bureau to make a speech of appreciation (about the meaning of "Wooshiobi");

6) important guests from both sides of the venue, respectively, in the front rows of the "Wooshiobi" and the dance people to be seated, reporters and cameramen to take pictures The press and cameramen will take pictures (the music will continue, and the dancers will come down after the pictures are taken);

7) Some of the music and dances will be interspersed with each other.

8) ceremonial officer announced the end of the ceremony (chimes music ring until the leaders dispersed), firing cannons, fireworks, fireworks ......

V. Other important details

1. guests sign in

Sign-in book with "bamboo", sign-in desk with antique "several cases", to match the overall style.

2. News dissemination

Air media publicity to do enough work, as much as possible to invite the media to report. We will work closely with a provincial TV station (e.g. Henan TV) to produce news features.

3. Minsheng Bank's "new business, new product information release" was interspersed in the event, which should not be too long, to achieve the effect of publicity and information can be achieved, and the specific business operations were carried out behind the scenes.

4. The mascot of this group of events, "He Shi Bi", was launched in kind to receive questions from reporters.

Six. Site layout (see diagram for important parts)

VII. Routine matters slightly

About the cost

The main costs of such activities are mostly incurred in catering, accommodation, stars, special props, choreography, etc., and this group of events do not appear in the planning of these large expenditures.

This group of planning emphasizes the cultural connotation and operational creativity to create highlights, avoiding the simple high spending, high specification to excel in the set, so in the cost can do the lowest expenditure to achieve the maximum effect of the event.

The main cost budget, see the following table:

Items

Description

Estimated costs

Remarks

Materials design and production

Invitations, packaging

Promotional materials, etc.

Can be thrifty

Expert speeches

Can be coordinated

Venue Use

Dahe Jinjiang, Venue Coordination

Adjustment Accordingly

Media

Coordination Available

Site Layout, Effects

Salutes, Salute to Fireworks

Dance Props, etc.

Can be Thrifty

Hantang Group Orchestra

Artistic Groups

Can be coordinated

Gifts

Small "Washi Bik"

Can be frugal

Catering

Leadership banquets, buffet receptions

Can be frugal

Special props

"Yu and" ceremony props

Bamboo slips, a few cases

First effect

Mascot

He Shi Bi

First effect

Subtotal

Planning costs

Catering costs

Total

Note: This figure is the most conservative estimate. estimate and may be reduced by more than 20-50% in practice.