Why don't many people understand the integrity of business people? Why do some people say that business people are too cunning?

Honesty is necessary for doing business. Most people are willing to talk about honesty, but most people can't, just like making a mistake when you know what a mistake is and lying when you know it's not good.

What you buy is not as good as what you sell, because most of what you buy is not understood by the buyer. Similarly, you are too cunning to be understood by outsiders when you talk to people inside and outside the industry.