What do new media personnel do every day?

In recent years, the operation of new media is very popular, and most companies and enterprises attach great importance to new media. Because the profits brought to them through new media are really high, they will pay more attention to this aspect after they taste the sweetness. And now no matter what industry will operate the position of new media, so now the new media era has come to us. Let's take a look at what new media operations are.

new media operation

1. Have a preliminary understanding of new media.

The netizen's situation is that he is interested in new media, but he has no relevant work experience and doesn't know how to start entering this industry and how to start doing it.

First of all, I want to say that you are interested in new media, which is a good start. It is said that interest is the best teacher and interest is one of the sources of motivation for continuous learning. In fact, before doing any work, if you have a choice, try to choose the work you are good at and interested in, so as to show your good side and reflect your value.

As we know, new media works are essentially media, and the media of communication are mainly words, sounds, pictures and videos. New just adds a word "new" in front. This concept of new media is relative to traditional media, newspapers, radio and television. As for the difference between the two, I won't say it here. If you don't know, you can Baidu it. I don't know how you define and understand the definition of new media.

Some people may say that the new media are WeChat and Weibo. Personally, I think this is just a one-sided understanding. Wang Bin, secretary-general of the New Media Industry Alliance, said: "New media is an innovative media based on digital information technology and characterized by interactive communication." For example, the podcasts we see, YY, today's headlines and so on are all channels of new media. Wechat and Weibo are the most talked about in China, so I will take this as an example by default.

New media operation work

2. What are the jobs related to new media, and what did you do before?

First of all, what are the jobs related to new media? How did you know? I choose Hook. For example, those who specialize in online recruitment. Open the hook, and then enter the keyword "new media". The drop-down box below will show that the ........... of new media operation, new media editing and new media marketing are all above 450, indicating that the demand for this position is still quite large.

After learning about these positions, you can re-select one or two positions that you are most interested in in in 1, and then search for them to see what they are doing. I take the new media operation post as an example. I entered one at random, and its job responsibilities and job requirements are written like this:

New media operation work

From here, I see the ability to be a qualified new media operator:

Familiar with the operation of mainstream social media Weibo, WeChat and QQ space, and know how to plan. At least you have some practical experience;

It is content planning and activity planning, which will help users operate, activate and improve the activity of fans;

The writing of promotional activities and copywriting requires good writing skills and experience in promotional activities;

Work coordination: this is about teamwork, and most of them are fine. After seeing this, we can then compare our own shortcomings, and after knowing our own shortcomings, we can learn that knowledge more pertinently. If you don't understand, it doesn't matter. Just practice the same thing and spend more time. Because I'm not you, I certainly don't know where your strengths and needs are.

Ok, after understanding the position and work content, let me talk about where to start learning! This is my third point.

3. Find out the 10 new media people who are doing better.

Why are you looking for 10? Of course, you can also find 15, 20 is no problem. The purpose of finding these is to see how they do it. You can imitate and try to do it at first, and only by constant adjustment can you make progress.

We know that in China, Weibo and WeChat are the main new media platforms. This is probably the case when you enter the enterprise, and there are even posts for WeChat operation! Because WeChat has 549 million active users every month, they all want to share a piece of the WeChat platform.

Then how do you find these people? Here, I recommend that you can look at the new media rankings. There are many above, and you can find the vertical field you want to study. Many things are familiar to everyone, such as logical thinking, Wu Xiaobo book club, ghost feet, reading at ten o'clock and so on. For WeChat, I recommend you to pay attention to chat, cold road, Durex, Shantou College, news brother, media trends, blues, everyone is a product manager, aunt, professor Li, leaving a few hands, Internet er morning reading classes, etc. Of course, there are many other excellent media platforms, and you can explore them yourself slowly. Let me give you an example for your reference.

As for Weibo, you can look at the @ New Media Index, then find people in it according to the labels, find the industry labels you are interested in, find industry leaders and pay attention to them, and see what they are saying every day, so that you will receive some latest information.

new media operation

4. Consider joining new media-related circles.

I also do new media operations. At present, Weibo and WeChat are the main platform channels. How did I get into the new media? At the beginning, I was also interested in developing new media, but I didn't know much about it. What should I do? Later, I reported a new media course to teacher Qiu Ye in Netease Cloud Classroom, mainly about Weibo and WeChat operation. At that time, I thought that paid courses would be cherished. After joining, there will be a group of students, and then the teacher will take it.

This is the course I paid to join the circle online. In addition, I joined a paid QQ group last year. As for self-media, I also share some dry goods on the Internet regularly, and I know that in this era of mobile Internet, everyone can express their views through voice. After I join these groups, I will chat with them slowly and get familiar with them after a long time. I will make friends with each other. What good information resources are there? Only in this way can you go further on this road.

In addition, offline, I will also participate in some sharing activities related to the community and new media people. When I am offline, I can speed up the trust between people, make friends and expand my horizons and contacts. Why not?

5. Practice your sense of network and inspiration to keep sharp.

What is a sense of network? Literally speaking, it is a feeling of the network, knowing what netizens are most concerned about, caring about some hot spots on the network, as well as network language, popular trends on the network and their ability to control these. This is just a personal opinion. In the network sense, hot spots can pay attention to how Durex does it, which may be enlightening and helpful for thinking.

After we have this ability, we can turn those things on the internet into our own and apply what we have learned. So how to practice this ability? I think we can focus on three places.

Baidu Billboard: There are some hot news events that netizens are most concerned about. If you want to know what is hot and what is the trend on the Internet, look here.

Weibo Billboard: This mainly includes some issues that netizens in Weibo are most concerned about. Look at the hot topic section. Generally speaking, it is more entertaining, and there will be celebrities, stars or movies. Weibo itself is a media. It looks like a square. If you stand in the middle and talk, others may hear you, which is very interactive. Almost anyone can interact with it. If you see a celebrity you like, and he also runs a Weibo, then you can comment and forward something to get his attention. Of course, stars are probably not strangers.

Sogou WeChat: If you are engaged in WeChat operation, you can often visit this website, where you can see the hot search list of WeChat, and you can subscribe to hot words, which are popular articles collected by many people. Look here to know what kind of content is popular on WeChat, which is still helpful to WeChat operators. Whether it's Weibo or WeChat, we should cultivate their online sense, be sensitive to hot spots, know what kind of content will be welcomed by most netizens, and thus know what your audience likes to watch. Of course, it doesn't take a while to practice. What we need to do is to visit these places every day. After seeing a hot spot, we should think about how to combine it with our own products or business, how to promote it to customers, and make them believe and accept it. Only long-term accumulation can master these things, so we should make long-term preparations.

6. Practice writing and copywriting activity planning.

There is no skill in writing at first. I think the trick is to read more, practice more and write more. Some people may say that I can't even write my composition well at school, but I'm still worried. Actually, I can understand. I was the same at first. I was afraid I couldn't write it, so I stayed there for a long time After writing regularly for several months, I found that writing is actually not as difficult as I thought. The key lies in my persistent training and practice. Personally, I think that as long as you can speak and make one thing clear, there is basically no problem with writing.

You can write about things you are familiar with, people, scenery, summary and feelings. For example, what happened today that made you curious, who you met, your feelings and so on. These are all writable materials. As long as you dare to write, dare to persist and believe 1 day, you will definitely thank yourself very much.

About activity planning, you also need to practice. You should know the purpose of doing the activity, the background of the activity, what to prepare before the activity, what to do during the activity, the details and precautions after the activity. For example, the annual Double Eleven and JD.COM. 6 18 of COM are all active. We can go and see how they plan activities, and pay attention to platforms such as Tmall and JD.COM, which will be helpful for our own operation and planning.

7. Being a new media requires a good attitude.

In fact, the work of new media is also relatively hard, not simply clockwork Weibo, just forwarding comments. It's not as simple as not paying attention to the articles on WeChat after they are pushed.

At first, you may feel a little fresh. After you have done a few, you may feel bored, because you have to do a good job every day, learn data analysis, typesetting and control the user's operation. These are all tests for new media practitioners. You should keep a peaceful mind and treat them with a normal heart.

8. New media practitioners need long-term persistence to achieve it.

Everything needs persistence. We often say that 265,438+0 days can form habits, but this is not the case. According to relevant research, it takes at least 3 months to really change or cultivate a washing habit.

Being a new media actually requires persistence, such as watching what people in the new media industry are saying every day, reading relevant news and information every day, writing every day, reading new media cases, meeting some people related to new media offline regularly, becoming friends, communicating with people, exporting value, helping others more and sharing more ...... at least 1 year.

After persistence, when your ability in all aspects is improved, your energy will be much stronger. Someone may ask you to cooperate or publish a book, and all kinds of possibilities will exist. The result still depends on your usual efforts.

If you want to engage in new media-related work, please be prepared to stick to it.

Summary: I am glad that some netizens asked me this question, and I should have answered it. For your reference, what I said may not be so comprehensive. Welcome senior new media people to correct and supplement. What if you want to do new media work and have no experience?

The way I propose is:

(1) understand the new media, correctly understand the new media;

(2) Know what the new media work is, and know what you lack, so as to learn and improve better;

③ Find some excellent new media people and learn from them;

(4) Join some new media circles to keep warm and learn and make progress together;

⑤ Cultivate your sense of network, inspiration and the ability to control hot spots;

6. Practice writing ability and copywriting activity planning ability from the beginning;

⑦ Have a good normal mentality;

Finally, long-term persistence, value output, sharing spirit, caring and helping others.