The new retail operation mode of "order online, pick up offline" is also a new community convenience store.

When the traditional retail stagnation have transformed to embrace the new retail, community new convenience store market space is still very large. The development of the mobile Internet and the upgrading of consumer attitudes has directly promoted the development of new community convenience stores. Among them, part of the convenience store "online order, offline pickup" new retail operation mode is also one of the characteristics of the new community convenience stores. So, how to understand the "online order offline pick up"?

Large general demand: the demand for new community convenience stores need to be based on the distribution of convenience stores around the community to see, most people still like to go to the supermarket and food market, which is not only a shopping demand is also a need for life. But if there is no convenient shopping supermarket near the neighborhood, the convenience store online order offline pickup is still in demand. Especially some of the more urgent necessities, the goods on the day of arrival is the key.

1. Design marketing campaigns to promote customer purchases

Merchants want to increase order sales more, and for customers, everyone wants to get discounted products. We can use professional analytics to set up multiple campaigns so that users can experience the benefits of multiple campaigns and buy products. For example, the common group and cut price activities usually have a strong marketing effect, users will see this kind of marketing activities, will have an idea to see if they can buy cheap products to meet their needs, customers will also actively participate in this kind of marketing activities and go to share the activities, merchants can also attract more attention and sell more products.

2. Increase customer stickiness

There was a very interesting survey done, basically, often go to the supermarket convenience store or restaurant to eat, are living in the neighborhood within three kilometers of the households. Because people are naturally inert, not willing to run to faraway places, and also not willing to go into unfamiliar environments often, so the old customer retention is all the merchants should be concerned about. Combined with the online platform can be in the user's birthday, give him a beautiful gift or commodity coupons, to let them feel the care of the business, then he wants to buy products will also be the first time to think of the business.