Traditional Culture Encyclopedia - Traditional culture - Encyclopedia of Business Services-What is a commercial poster?

Encyclopedia of Business Services-What is a commercial poster?

What are the categories of service industries? People who work in the service industry are usually a mirror of this society. These two tailors are really a mirror. You can see that they treat others honestly and sincerely, and treat others conscientiously. It is impossible to lose a stitch and a thread. The following is the service industry I sorted out. Welcome to read and share.

catalogue

What is the service industry?

Classification of service industry

Characteristics of catering service industry

What is the service industry?

1, business: clothing stores, supermarkets, wholesale departments (auto parts, food retail (cakes)), tea shops with simple business forms-sales.

2. Catering industry: hotels, restaurants and snack bars.

3. Construction industry: real estate development, decoration companies, hotels.

4. Transportation: bus, taxi, plane, train, ship,

5. Posts and Telecommunications: Post Office-sending letters and parcels, China Mobile Communication and China Unicom Communication.

6. Finance: various banks, savings offices and securities centers.

7. Insurance: insurance companies (life insurance, accident insurance, property insurance).

8. Public security: People's courts at all levels and public security bureaus (police and military).

Management industry-administration (chairman, governor, mayor, director, township head, village cadre)

What industries are there in the service industry and which industries belong to the service industry (Source: Photo Network)

9. Radio and television: provincial TV stations and radio and television stations.

10, aerospace industry: weather forecast, geographical exploration.

1 1. Education: school (primary school, middle school, university, technical school)

12, culture: magazines, newspapers, book publishing houses.

13. Sports: Dance, fencing, table tennis, basketball, football, rugby, golf and badminton are based on high-quality physical exercise.

14. Welfare and economic undertakings: welfare, sports lottery and stocks.

15, medical care: plastic surgery hospitals and other hospitals.

16, beauty and hairdressing industry

17, tourism: travel agency-places of interest, parks.

15, publicity: advertising company

16, photography: wedding photography, photography

17. Typing and copying: photocopying

18, fitness equipment

19, other:

Information: computer-edited content, website

Art: painter, artist, sculpture sculptor, music singer.

Science: Chinese, foreign languages-English, mathematics, physics, chemistry, biology, history, politics and geography.

Entertainment industry: cinemas, star artists, actors, TV hosts (anchors are based on high cultural level)

Archaeology: Museum (Cultural Relics Exhibition)

Job title:

Senior titles: chairman, manager, teacher, lawyer, writer, reporter, host, director, editor, accountant, police, doctor, cook, repairman and driver.

Businessmen, soldiers, workers, farmers, students, readers, actors, spectators and customers.

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Classification of service industry

1. Commercial services refer to service exchange activities involved in commercial activities, including professional services, computer and related services, R&D services, real estate services, leasing services without the intervention of brokers, advertising services and other commercial services.

2. Communication services, including postal services, express mail services, telecommunications services and audio-visual services.

3. Construction and related engineering services, including general construction engineering, installation and assembly engineering, building improvement and decoration engineering, etc.

4. Sales services, including agency services, wholesale trade services, retail services, special agent services and other sales services.

5. Education services, including primary education services, secondary education services, higher education services, adult education services and other education services.

6. Environmental services, including sewage treatment services, waste treatment services, health and related services and other environmental services.

7. Financial services, including insurance and insurance-related services, banking and other financial services (except insurance).

Health and social services, including hospital services, other human health services, social services and other health and social services.

9. Tourism-related services, including hotels and restaurants, travel agencies and travel agency services, and tour guide services.

10, entertainment, culture and sports services, including entertainment services, news agency services, cultural services such as libraries, archives and museums, and sports and other entertainment services.

1 1. Transportation services, including sea transportation services, inland river transportation services, air transportation services, space transportation services, railway transportation services, road transportation services, pipeline transportation services and auxiliary services of various modes of transportation.

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Characteristics of catering service industry

1, one-time

The catering service can only be used once and enjoyed on the spot, which means that the service can only be carried out after the guests enter the restaurant, and the service will naturally terminate when the guests leave the restaurant.

2. Invisible

The catering industry is intangible in service utility, which is different from tangible products such as fruits and vegetables. Its quality can be judged by its color, size and shape. Catering service can only be evaluated by the personal experience of dining guests after purchasing, consuming and enjoying the service.

3. Difference

On the one hand, the difference of catering service means that catering service is completed by catering department staff through manual labor, and each staff member provides different catering services for guests because of their age, gender, personality, quality and education level. On the other hand, the same waiter will have different service attitudes and methods on different occasions, at different times or in the face of different guests.

Step 4 be direct

After the general industrial and agricultural products are produced, most of them have to go through multiple circulation links to reach consumers. If the products fail the quality inspection before leaving the factory, they can be reworked. In the store, the products you think are not satisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so producers and consumers are face-to-face service and face-to-face consumption.

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What are the related articles in the service industry?

★ Business scope of service industry

★ Categories of emerging service industries

★ What are the factors for the success of the service industry?

★ What are the factors for the success of the service industry?

The jingle waiter in the service industry must know.

★ A Complete Collection of Classic Quotations of Service Industry

★ 5 articles about service industry experience.

★ Success factors of service industry

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What does business beauty mean? The purpose of shopping mall Meichen is to create a high-quality shopping environment, win the love of consumers and launch a new round of marketing war. It is a landscape that can attract consumers' attention at first sight except commodities. It can be said that commercial beauty has become the crowning touch of shopping centers and an important artistic expression for major businesses to promote their brands.

Every time you meet the anniversary or the opening of a shopping mall, you must have a set of beautiful works of Meichen to "support the scene", because this can not only promote your own brand, expand your popularity and drive consumption. At the same time, it also enhances consumers' recognition of the brand.

Merchants attach so much importance to Meichen, mainly for popularity. On the one hand, the purpose of Meichen is to cooperate with the positioning of shopping malls and create a comfortable shopping environment; On the other hand, it also accumulates popularity for shopping malls and increases sales.

The development significance of commercial beauty includes five dimensions: communication, brand, emotion and sales.

1, send

Using visual language to convey the relevant information of shopping malls, the most intuitive and direct way to convey information-vision, quickly aroused consumers' psychological resonance and stimulated consumers' association.

Step 2 communicate

Strengthen the consumption experience and form word-of-mouth communication. With the gradual improvement of mobile social status, topic communication has reached an unprecedented speed and penetration depth, and business beauty has become a direct beneficiary.

3. Emotion

Beautify the environment of shopping malls, enhance the atmosphere of festivals or seasons, establish and maintain the relationship between people through the creation of scenes, endow space with humanistic elements, and form a place with temperature.

4. Brand

Strengthen the brand and positioning, form brand trust, reflect the taste of shopping malls through the packaging of Meichen, establish the first impression in the hearts of consumers and deepen the brand image.

Step 5 sell

Increasing the interaction with consumers, enhancing the stickiness of projects, producing the traditional value of sales and commercial beauty, which is the most intuitive but also the most difficult to test the actual effect, requires the joint efforts of shopping malls and brand merchants.

What is a commercial poster? Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.

The name poster originated in Shanghai. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.

Poster design is one of the manifestations of visual communication. It can attract people's attention at the first time and get instant stimulation through the composition of the layout, which requires designers to perfectly combine the elements such as pictures, words, colors and space to show people publicity information in an appropriate form.

The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses. Poster is a very common form of poster, which requires concise language and novel and beautiful form.