The development significance of film and television art and technology

Different from traditional art, video art has inherent commercial attributes, and attaches great importance to the commercial value and entertainment function of products from the day of its birth. Therefore, the production of video culture appears in the form of large enterprises all over the world, and a set of investment, production and distribution system has been formed according to the laws of the market and the requirements of business. This characteristic, which is always restricted by economy and tested by market, is the most fundamental difference between it and traditional art, such as poetry, painting and sculpture. Regardless of economic and social factors, artists can create only by their own interests, and artists can still maintain their independent creative personality without being understood and accepted by the world.

Video art is different. Collective creation, high investment, must pursue high efficiency and high return. Therefore, it can't survive without the participation of a certain number of viewers. Because of this, video art pays more attention to the supply and demand and operation of the market than any other art, and also pays more attention to the convergence of its own aesthetic taste and values with the public's mentality and values. Because the market trend and the public's likes and dislikes determine the survival of video culture, creators must pay close attention to the changes of market demand and audience's aesthetic taste, which makes artistic creation no longer an individual act of narcissism, and art has stepped out of the "ivory tower" into life and entered the market, becoming a popular entertainment culture with both refined and popular tastes.

When art and profit are closely combined, on the one hand, creators can get high returns from business by virtue of the high level of art, on the other hand, speculators may be stimulated to trample on art for the purpose of making money. This relationship of unity of opposites is both its advantages and its disadvantages. But from the perspective of development, the advantages still outweigh the disadvantages. Because judging from the law of survival of the fittest in art, the quality of art determines the value of art. If you don't survive by quality, you will be defeated in the market competition.