Traditional Culture Encyclopedia - Traditional culture - Radio and television new media communication characteristics
Radio and television new media communication characteristics
The new media communication of radio and television has the characteristics of stronger interactivity, quantitative information bearing function and information fragmentation, resource **** enjoyment, the application of hypertext, hyperlinks and provide multimedia support, stronger personalization and initiative, and virtual community.
New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop Windows, digital TV, digital movies, touch media and so on. Compared to the four traditional media of press, outdoor, radio, and television, new media is figuratively called the "fifth media".
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