What are the types of B2C e-commerce enterprises

The types of B2C e-commerce enterprises are comprehensive B2C, vertical B2C, traditional production enterprises network direct sales B2C, third-party trading platform type B2C website, traditional retailers network sales B2C, pure online business.

1, integrated B2C

Integrated B2C is to actively seek new profit points and cultivate the core business by exerting its own brand influence. For the relationship management of new and old customers, it needs to refine the content of customer experience and provide more humanized and intuitive services. Choose better logistics partners, enhance the actual control of logistics, and improve the quality of logistics and distribution services.

2, vertical B2C

Vertical B2C core areas continue to dig new highlights. Actively communicate and cooperate with well-known brand manufacturers, resolve conflicts of interest with offline channels, expand product lines and product series, improve pre-sales and after-sales service, and provide diversified means of payment.

3, the traditional production enterprises network direct sales type B2C

First of all, from the strategic management level to clarify the future positioning of this model, development and goals. Coordination of the interests of the original offline channels of the enterprise and the network platform, the implementation of differentiated sales; the implementation of differentiated prices, offline and online pricing of goods according to the different time periods set high and low. Online products can also improve after-sales service through offline channels.

4, third-party trading platform type B2C website

Small and medium-sized enterprises in the human, material and financial resources are limited, third-party trading platform type B2C website is not a good way to broaden online sales channels. The key is for SMEs to choose a third-party platform with high visibility, click-through rate and traffic; to look at the network channel with a long-term development perspective, increase the categories of products, and make full use of the resources of brick-and-mortar stores, warehousing systems, supply chain systems.

5, traditional retailers network sales type B2C

Traditional retailers to build their own Web site sales, the rich retail experience and e-commerce organically combined, effective integration of the traditional retail business supply chain and logistics system, through business outsourcing to solve the technical problems required to operate e-commerce Web site, a typical representative is Gome.

6, pure online business

Pure online business refers to merchants who only sell products online. Pure online business sales model is mainly self-produced and purchase and sale of two.

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Some of the problems of B2C e-commerce

1, fast, convenient service features are not prominent. Online shopping in the service there are two main defects: First, the product catalog is complicated, find product information is difficult, and finally complete the authentication, online payment procedures are quite inconvenient, and most of the domestic payment is still through the post office remittance; Second, B2C e-commerce is the lack of perfect backend traditional service support.

2, capital turnover difficulties. The vast majority of B2C e-commerce enterprises are supported by venture capital, often the e-commerce operating environment is established, there is little money left in the account. This is the main reason why the entire e-commerce industry is struggling to operate.

3, positioning is not allowed. Commodity positioning is not allowed, many B2C companies began to build an online store as an online supermarket, but because of the lack of a relatively sophisticated logistics and distribution system is supported by serious constraints; customer positioning is not allowed, although the number of visits is high, but the transaction volume is small; price positioning is high.

4, the online payment system is not sound. China's e-commerce online payment scale is still at a relatively low level, online payment of security risks still exist, most of the third-party payment platform on behalf of the bank function as a result of direct control of the transaction money, so the risk of overstepping the right to call the transaction funds always exist.

Baidu Encyclopedia-B2C E-commerce