What should be done to transform the enterprise network marketing

The following is a little understanding of my business transformation network marketing, I hope to help you:

1, set up a correct network marketing concept

Enterprises in the network marketing to set up a correct marketing concepts, such as big marketing, green marketing and social marketing concepts. Enterprises re-enter the network market before the active use of economic, public **** relations and psychological skills to win the cooperation of participants in the fierce competitive environment to seize the first opportunity. Enterprises also need to link economic interests and environmental protection organically, reduce the damage to the environment in the marketing of enterprises, try to maintain harmony between man and nature. At the same time, enterprises also need to have a sensitive sense of change in the network market, to respond to changes in consumer demand in a timely manner, in order to meet the needs of consumers on the basis of the long-term interests of enterprises should be taken into account to ensure the smooth and healthy development of enterprises.

2, the establishment of a sound payment transaction security system

An efficient and secure online transaction payment mechanism for the entire network marketing is of paramount importance, only to ensure that the entire process of network marketing is carried out in a safe environment, can effectively promote the growth of marketing volume and the research and development of new transaction models. Technical research and development personnel in the payment transaction security system improvement, e-mail leakage and user authentication issues should be taken into account in the system design, the use of SET and SEL these two types of security mechanisms to further enhance the payment security transaction system level, strengthen the confidentiality and integrity of the consumer's account information and transaction information, to ensure that consumers can rest assured that the electronic transactions on the Internet.

3, strengthen the brand construction

Brand building to improve the visibility of the enterprise, the enterprise itself is a valuable intangible assets. Enterprises need to strengthen their brand building in the field of network marketing, so that their own visibility has the power of diffusion and cohesion, to fully attract consumers to their own network of virtual portals to buy goods or consult related matters. Enterprises in the network portal planning, but also to focus on the layout of scientific, hierarchical obvious website page design, to ensure that every day can be the latest information on enterprise products in the portal release. At the same time, China's enterprises online and offline to carry out multi-channel, multi-method and multi-angle brand publicity, so that consumers through any channel can always feel the presence of the enterprise.