What are the three classics of American cowboy culture?

Cowboy culture was first created by the necessity of life.

The United States is a country of immigrants, so there is no aristocracy, it is easy to produce "labor to become rich and glorious" tradition, which is the most central part of the American thought "American dream" means that a man who started from scratch can eventually make a fortune.

With the gradual spread of this idea, coupled with the immigrant countries are bound to be affected by the sailor idea, and deepen the labor to create wealth and libertarianism, individualism, coupled with the establishment of the American farms in the West and the gradual expansion of the cowboys produced a large number of cowboys, these people wandering between the various farms, rely on the others to take care of the cattle, drive away the bandits to make a living, and gradually accumulate wealth, and then buy their own farms, made a big fortune, and then boasted about their own farms. They bought their own ranches, got rich, and then bragged about their youthful exploits, real or fake. The cowboys of the time were not dressed in the cowboy outfits we know today, which were developed from the click-cloth work clothes of the factories.

Americans from the 1950s to the early 1970s were known as the "Beat Generation", who had little money and did not go out to work, so they couldn't afford to sell nice, shiny clothes, so canvas and khakis were widely used, and this very comfortable dress was just the right thing to satisfy people's demands for "freedom". "requirements, and then added the original army only have the" attached pocket "(marching used to install lighters pocket), just fit and stuck zippo lighters, (note, at that time the zippo is still belong to the low-priced goods) this is the source of today's popular cowboy clothing, that is to say Cowboy clothing has nothing to do with cowboy culture, but has a lot to do with "happys".

Three classics of cowboy culture:

LEE

In the process of establishing the American cowboy culture, LEE has traveled a long way. There are different stages of development, LEE has always been able to maintain a consistently practical and fashionable posture. Jeans from practical into fashion, during the evolution of the process, LEE stands an important position. The company's founder, H.D. Lee, started out as a workwear manufacturer, supplying everyday workwear to farmers and laborers in the mid-west of the United States in this century. Some of the classics of the time are still popular today, such as the suspenders "BIB'N'BRACE" and the long-sleeved jumpsuit "UNION ALL" that became the uniform of the U.S. Army in World War I. The company's founder, H.D. Lee, was originally a workwear maker who supplied daily workwear to farmers and workers in the Midwest during this century. UNION ALL". The company's products became a national image in 1910.

In 1975, Lee's women's jeans were introduced, and a women's jeans line called "FIT FOR GIRLS" was created. the success of Lee's men's jeans market was established, and a good foundation was created for the women's jeans line to debut. Subsequently, Lee created a wide range of brands for all ages and established a solid denim empire. To this day, LEE's long history has made it a staple of American denim. Its products have retained a certain level of quality and value from both a traditional and avant-garde point of view, and have become a code name for both classic and fashionable jeans.

As we all know, the originator of jeans is Levis, nearly 40 years after it Lee brand jeans in the highly competitive jeans market can quickly grow into the second brand, one of the winning formula is the correct positioning. Lee to seize the long been ignored by a market - the female market. Qualitative research on female consumers aged 25-44, the main body of this market, shows that this group is obsessed with denim clothing (because denim is the witness of their youth and their companion in growing up), and "fit" is their most concerned interest. Most women want a jean that fits well at the waist and hips and allows them to move freely, and they have to try on an average of 16 pairs of jeans before they find one that fits them well. So, Lee is smartly positioned to change the traditional straight line cutting in product design, highlighting women's body shape and lines; in the advertisement performance to fully reflect Lee's proper fit and ease of wearing and taking off.

LEVI'S

is one of the most famous names from the American West. It is also the name of the inventor of the world's first pair of jeans, Levi Strauss (利瓦伊． Strauss), the inventor of the world's first pair of jeans.

Levi Strauss immigrated to New York from Germany in 1847 at the age of seventeen. Speaking almost no English, he spent his first years in America working for his two older brothers. He sold fabrics and household goods in isolated towns and villages around New York and Kentucky. He sometimes slept on the side of the road or in empty garages.

News of the California Gold Rush fascinated the young Strauss, and he sailed to San Francisco in 1853.

He brought with him rolls of canvas for camping tents and wagons to sell to the rapidly growing population. But he found a better use for the canvas, as an elderly gold miner said he should sell pants that could withstand the rigors of digging.

So he took the unsold canvas to a tailor and ordered the first pair of Levi's jeans. On that day, the legend of Levi'sR was born.

People spread the word about these tough jeans. The young Strauss opened his first store in San Francisco soon afterward. He produced a lot of flouncy leggings. Later, he abandoned canvas for twill, a tough cotton woven in France with colorfast indigo dye.

Strauss made a number of improvements to the original design from 1860 to 1940, including the rivets, the arched double-horse guarantee leather label, and the small flag label on the back pockets, which is now the world-famous logo for authentic Levi's jeans.

The Levi Strauss Company has indeed become an American tradition, and for people all over the world, it represents the power and spirit of the pioneering West.

Wrangle

Western classic Wrangler's long history dates back to 1904, and is popular with cowboys and rodeo riders, more than 80% of the rodeo champions have chosen Wrangler as the competition clothing! It is said that during the Second World War, it is to receive the order of the U.S. Army uniforms! In modern times it is still rough Kwong with confidence, traditional classic with modern flavor!

In 1904, Blue Bell Overall Company was founded and introduced jeans in the form of overalls and named them "Wrangler" brand jeans. 1926, Blue Bell merged with Big Ben Manufacturing Company, a workwear manufacturing company. In 1926, Blue Bell merged with Big Ben Manufacturing Company, a workwear manufacturing company, and during this period, Wrangler jeans were introduced mainly as practical workwear.

Because of the recognition of the special needs of cowboys, Blue Bell expanded the production line, and is committed to the cowboy route, creating a model of the western image of blue jeans. The earliest Wrangler jeans were known as 11MW (Men's Western), mainly to the Western harness racing competitor (Rodeo) as the image of the label. the biggest difference between Wrangler jeans and Lee jeans is that Wrangler in the back pockets to the "W" shaped bright seized line The biggest difference between the Wrangler and Lee jeans is that the Wrangler has a "W" shaped stitching on the back pockets instead of a double arch.