Which China brand cars will you choose in the era of "national tide"

Once upon a time, China consumers admired foreign brands, but for China brands, it was a practical need of helplessness when the balance was insufficient. However, with the trend of consumption upgrading and the rejuvenation of the consumer market, the "new national tide" is gradually prevailing. Whether in fashion, digital or other industries, consumers gradually have a refreshing sensory experience, and this fashion storm has also blown to the automobile circle. Today, Bian Xiao will take stock of the more representative China brand car "Guo Chao" design. Who will you love?

FAW Hongqi

Hongqi has always been called "the eldest son of the country" and occupies an important position in China's automobile industry. Since the beginning of 2 1 century, the performance of the red flag is not very satisfactory. However, after the release of the brand-new strategy of 20 18, the development of Hongqi is amazing. Hongqi successfully entered the mainstream luxury civilian car from the high-end official administrative car, and the change of appearance design is one of the important factors.

Take the red flag H9 as an example. This first C+ class luxury executive car in China, which uses global resources and integrates the latest forward-looking technology, is undoubtedly the masterpiece of China automobile brand "National Tide" design, and the leading design is the out-and-out China designer Ding Yangfeng. The design of the red flag H9 explains the aesthetic concept of the new red flag "Shang, Zhi and Yi". The straight waterfall front grille and the striking red sign mean "alpine waterfall?" "mainstay", the taillight group is inspired by the traditional "palace lantern". From the design point of view, Hongqi H9 can really bear the praise of "masterpiece".

Geely automobile

In terms of market sales and market share, Geely Automobile is the leader of its own brand at present. In 2065,438+09, the cumulative sales volume exceeded 654,338+03,600 vehicles, firmly occupying the "top spot" of China brand passenger cars in 2065,438+09, ranking first for three consecutive years. From the perspective of product camp, Geely has done quite well in the balance between cars and SUVs. Car camps include Emgrand, Binrui and Borregg. SUV camp includes Job, Yue Bin, Xingyue and so on. In addition, there are independent luxury brands like Link.

At present, Geely Automobile has formed a complete family-style design style. The water-drop corrugated mesh grille embodies the idea that water is as good as water in China traditional culture, and combines the beauty of natural creatures' movement to enhance the elegance and sports appearance of vehicles. Peter, senior vice president of design at Geely Automobile Group? Hobri believes that the current international design trend tends to be low-width and dynamic, so the design of Geely Automobile needs to maintain a sense of high-class and luxury, and at the same time, it is necessary to explore the fashion trend and design the appearance shapes that are loved by different age groups in combination with China culture.

Changan automobile

Changan, which has an industrial history of 150 years, spans three centuries before and after, and is also one of the most national automobile brands. Up to now, the number of brand users of Changan China has exceeded170,000, leading China brand cars, forming a product pedigree of mini-cars, cars, buses, trucks, SUVs, MPVs and other low, medium and high-end, wide series and many varieties, and establishing technology research and development design centers in many places around the world.

CS75？ PLUS can be said to be the most popular model of Changan Automobile at present. It was mainly developed by Zheng Chen, the global design director of Changan Automobile, in the European Design Center of Changan Automobile in Turin, Italy. The prototype of the design comes from the concept car of Yue released on 20 17. As can be seen from the appearance, CS75? PLUS adopts the latest butterfly-wing front face of the family, and the black spindle-shaped air intake grille with extremely narrow and sharp headlights on both sides gives a strong visual impact. The fog lights on both sides are exaggerated, which makes the shape of the whole vehicle more tense. The red embellishment around the car body highlights the good sports style and conforms to the young people's pursuit of fashion.

Great Wall Motor

As the leader of domestic SUV models, Great Wall owns four brands: Haval, WEY, Euler and Great Wall pickup truck, among which WEY brand is the first independent luxury brand to gain a foothold in the mainstream market. It can be said that WEY's success is not only the rich SUV experience of the Great Wall, but also its luxurious and high-end design is an important factor.

The WEY family adopted a design called "Leopard Bionics". The size of the front air intake grille is not as exaggerated as some models of other brands. A large number of chrome-plated decorations inside the grille are visually more luxurious. All-LED headlights adopt vertical design elements, which are unified with the logo and fog lights, and the whole is very harmonious. On the side design of the car body, the waist line and window line are on the rise, creating a sense of forward movement. I have to say, Pierre, the former chief designer of BMW? The joining of Le Clark has left quite valuable experience for Great Wall Motor in styling design.

Guangzhou automobile chuanqi

Since the brand was founded on 20 10, the history of GAC Chuanqi is only ten years, and it can be said that it is still in the "childhood" period in the automobile industry. However, with the profound technology and excellent design of Guangzhou Automobile Group, Chuanqi brand has gained a firm foothold in the market and won the favor of many consumers. Chuanqi GS4, the pillar of family sales, is also the fastest model for China brand to exceed one million sales.

At that time, independent brands were still full of plagiarism and reference among designers. As a rookie in the automobile industry, how does Chuanqi attract consumers? Chuanqi GS4 is the answer. The first generation Chuanqi GS4 designed by Zhang Fan was launched on 20 15. The concept of "light and shadow sculpture" and the mesh grille of "Ling Yunyi" are highly recognizable. The blackened D-pillar creates the visual effect of the suspended roof, and the tail design is also full and layered. Even today, the appearance of the first generation GS4 is out of date. The second-generation GS4, which has just been launched, continues the classic elements of the old models, and at the same time, the whole vehicle has a further exquisite fashion sense, and it is still one of the best designed models in its class.

Saic roewe

SAIC Roewe, born out of British car brand Rover, is also a brand that has developed rapidly among independent cars in recent years. Known for its design and internet thinking, it has a good recognition and popularity among young consumers. Among them, RX5, which became an instant hit when 20 16 went on the market, is the representative model of SAIC Roewe.

Whether it's the entry-level Roewe 360 or the high-end new energy pure electric Roewe Marvel Comics? X, all adopt the concept of "rhythmic design", with Shao Jingfeng, design director of SAIC Technology Center, as the chief designer. RX5 is the first production car of Roewe's "rhythmic design" concept. What is rhythm design? To put it simply, the law is in the form, moving in the heart, washing and stretching, reflecting the beauty of self-confidence through as simple a design as possible, while the movement is precision and rhythm, pursuing the precise matching between elements, making the vehicle look both harmonious and beautiful in the East and emitting a typical international style.

BYD Auto

BYD is the strongest brand in research and development of new energy vehicles, and its third-generation DM dual-mode hybrid system has better power performance than the traditional V8 self-priming engine. However, perhaps it is because of too much investment in technology research and development. The former BYD gave people a sense of engineering male, and its appearance was relatively backward until the former Audi design director Wolfgang? After Edgar joined, the dragon? Face Longyan design gives BYD a brand-new look.

At present, all BYD models follow Dragon? Facing the Longyan design concept, Song Pro has evolved to Longyan Design 2.0, and the large-size hexagonal mesh grille is very imposing. Moreover, in order to distinguish fuel, DM and EV models, the air intake grille adopts single-frame chrome plating, double-frame chrome plating and grid design. The design of the lamp group is also quite distinctive. Song Pro's taillights adopt a penetrating design, and the internal vertical structure is inspired by the dragon claw, which is highly recognizable after lighting.

Chery automobile

Chery automobile is also a member of its own brand that can not be ignored, and the earlier Chery QQ was once all the rage. At present, Chery Automobile is also focusing on the SUV market. Tiggo 5x, Tiggo 8 and the new generation Tiggo 7, which will be launched on March 9, have remarkable designs. The brand-new "Peak Design" incorporates many trendy and avant-garde design elements, which can better cater to the aesthetic needs of young consumers.

The new Tiggo 7 adopts the front face shape of Riyao Xinghe new family, and provides two grid styles to choose from. Officially, it is called "geometric matrix diamond highlight front grid" and "galaxy lattice front grid". The design of the side double waistline of the suspended roof and the 19-inch oversized wheel hub highlights the good sportsmanship, while the design of the through LED taillights echoes the style of the headlights, with excellent integrity. In addition, Star Road, a subsidiary of Chery Group, which is positioned as an independent luxury brand, has a more futuristic appearance and a brilliant shape.

Automobile evaluation

In fact, "national tide" is not an obscure word. Simply put, it is a fashion trend that combines oriental aesthetics with China traditional culture and can better meet the demand of China consumers for car purchase. Both foreign designers and China designers, after in-depth study of China traditional culture, give cars more expressive force in modeling, enhance the sense of experience, quality and scene of products, and shape the image of overseas trendy cars. In the final analysis, it is actually the rapid development of the national economy and the continuous improvement of comprehensive national strength that all industries, including the automobile industry, can blossom, and it is just around the corner for China to develop from a big automobile country to a powerful automobile country.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.