Traditional Culture Encyclopedia - Traditional culture - What is the management mode of convention and exhibition industry in Switzerland?
What is the management mode of convention and exhibition industry in Switzerland?
Market orientation. What is the market-oriented model of convention and exhibition industry in Switzerland? Switzerland's convention and exhibition industry is mainly coordinated and promoted by the Swiss Exhibition Association and the Swiss Trade Promotion Center. The main functions of Swiss Exhibition Association are promotion, publicity and coordination. Especially in the face of competition from other international convention and exhibition center cities, the association has strengthened the integration and publicity of the advantages of Swiss convention and exhibition venues.
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