How is the traditional media spread?

In the era of traditional media, newspapers, magazines and broadcast newspapers are the media that everyone pays attention to. After the development of the Internet, online news has become the new favorite of the press, spreading quickly and efficiently, and soon became popular among netizens. Network news is also the earliest application in the process of network development. At that time, it made the Internet world four sensational portals. Of course, the network news information platform has a broader market prospect in information recommendation and marketing promotion. As an enterprise, how to use online news media to do news marketing well? Pony knows the method and suggests starting from the following aspects.

First, maintain good media relations.

As traditional media reporters, online media reporters deserve the attention of the propaganda department of enterprises, establish a deep relationship between the media and the public, integrate media resources, and let the media serve enterprises within a certain limit. Equality and respect are the first principles. Network is a double-edged sword, and online media can lead the trend of public opinion to a great extent. When dealing with media relations, we can't favour one over the other.

Second, the content quality of press releases determines the height of news marketing.

Many enterprises don't pay attention to the quality of press releases, but just spend money to publish press releases after bringing out a brand in a few words. In fact, the quality of press releases is very important. It can reflect the benefits of products and the brand of enterprises. At the same time, it is also an excellent opportunity to close the distance with consumers. How can I miss it easily? Articles are conveyed to customers and audiences in subtle ways. The title of the press release should be controlled between 16-20, because when readers open your article from the webpage, the word 16-20 is the best impression. However, the number of characters should be controlled as much as possible between 500- 1500 words. Too few words can not spread enough information, and too many words can easily lead to readers' reading fatigue. Unless the content of dry goods content sharing articles can be appropriately increased, the final number of words still depends on the needs of writing.

Third, clear the direction of news marketing

News is not the real purpose of an enterprise, it is important to achieve the purpose behind the news, so the first step must be clear about the goal before the next step can be carried out. Ma Xiao Zhitu Marketing Consultant believes that news marketing mostly aims at establishing brand credibility, which is irreplaceable by other marketing channels. However, a small number of enterprises are used to drain customers. Here, Ma Xiao, a consultant, wants to explain that online news can naturally play a certain role in guiding customers, but the advantage of news lies in its persistence. The effect of advertising is not instantaneous, but presented bit by bit, so news marketing can't be eager for success.

Fourth, news topics should be attractive.

News topic is the locomotive of news marketing, and the train runs fast all by the headband. On the one hand, the topic selection of news marketing should start from the enterprise's own activities, products and markets, on the other hand, it can start from industry hotspots, social hotspots and technological progress. For specific solutions, enterprises can consult with consultants in Zhihu, Ma Xiao, and give personalized suggestions after network diagnosis.

Verb (short for verb) keeps communicating.

Successful news marketing is never a one-off deal. Many marketing needs to be continued to achieve certain results, and only continuous news marketing is the biggest winner.