Traditional Culture Encyclopedia - Traditional culture - Is there a difference between traditional advertising companies and Internet advertising companies?
Is there a difference between traditional advertising companies and Internet advertising companies?
Traditional advertising companies are mainly 4A advertising companies, such as Zhiwei Townsend, O& etc. M Ogilvy & Mather, Lingshi and Leo Boehner are mainly engaged in advertising creative planning, while emerging Internet advertising companies advertise through technologies, such as audience positioning, data analysis, real-time monitoring, media purchase, SEM and word of mouth. Online advertising companies include Avazu, MediaV, Chuanyang, Youyi Interchange, Yiyeda, etc. Among them, Avazu also built the AvazuDSP platform with its original technology to facilitate online advertising.
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