The concept of new media?

Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

The so-called new media is relative to the traditional media. Professor Xiong Chengyu of Tsinghua University believes that new media is a constantly changing concept. "On the basis of today's network, there are extensions, wireless mobile problems, and other new media forms, all related to computers. This can be said to be new media. "

Some experts also put forward: "As long as the basic elements of media are different from traditional media, it can be called new media. Otherwise, it is at most a deformation or improvement on the original basis. " "The current new media should be defined as the media form that appears on the basis of telecommunication network-including the way of using wired and wireless channels."

Some scholars define new media as "interactive digital composite media".

Compared with traditional media, new media naturally has its own characteristics. In this regard, Wu Zhi believes: "Compared with the old media, the first feature of the new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers and communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on."

Zhou Jin pointed out that new media can really connect with the audience, and at the same time, it is interactive and cross-temporal. At the same time, new media has brought many new ideas and models to the media industry, such as more and more professional programs, and the seller's market has turned to the buyer's market.

Guo Weihua believes: "The biggest difference between new media and traditional media lies in the change of communication state: from one-to-many to many-to-many." "From the perspective of communication, new media communication has four characteristics-everyone can conduct mass communication; Information' has nothing to do with' meaning'; The initiative of the audience is greatly enhanced; "Niche" of mass communication. "

Some researchers put forward from another angle: "New media release information almost free, and it is free for many audiences, which challenges the production cost of news products of traditional media." Zhang Yuqiang also took the "London Bombing" as an example, and put forward the trend of multimedia integration of new media. "William Dutton, a citizen, took a photo with his mobile phone and' reported' the scene of the disaster on a friend's blog in the form of almost a live photo. These photos quickly made headlines on major TV networks.