Museum Theme Tourism Development Museum Theme Tourism Development Program

Current Location When we go to the museum, we should take a special bus to visit. This is the program.

1.Museum Theme Tour Development Program

First, the theme is clear. The theme is the basic message and impression that the exhibitor wants to convey to the visitors. The design of the museum is usually the exhibitor itself or the product. Second, establish a personalized logo, the museum design must be unique, avoid blindly following the trend and copying. Third, pay attention to the visitor experience, the use of new technical means and methods in the expression of effective communication with visitors, make full use of modern science and technology to enhance or highlight exhibits from different forms of museums, to achieve the perfect combination of physical display and multimedia intelligent display.

Fourth, the operation mode of China International Exhibition-related consulting cases.

2. Museum Theme Design

Chengdu Museum is the largest comprehensive museum in Chengdu, with a history of more than 50 years. 1958, the Preparatory Committee of Chengdu Geographic Museum was established; 1974, Chengdu Cultural Relics Administration was established; 1982, Chengdu Municipality integrated the relevant cultural relics management organizations to establish Chengdu Museum, located in Daci Temple, Dongfeng Road, Chengdu. In 1984, it was officially opened to the public.In 2009, the foundation stone of the new Chengdu Museum was laid; in June 2016, the new Chengdu Museum was completed and opened.

The Chengdu Museum is located on the west side of Chengdu Tianfu Square, adjacent to the Sichuan Library, Sichuan Museum of Art and Sichuan Science and Technology Museum. It covers an area of about 17 acres, with a total construction area of 65,000 square meters. Its internal space is divided into public **** activities area, exhibition area, cultural relics storage area, office area. The main building is divided into the south building and the north building: the south building is mainly the administrative area on the ground and the academic lecture hall (multi-function hall) on the ground; the main building in the north is the exhibition area. On the first floor is the hall, screening hall, No. 1 temporary exhibition hall. The first floor is the No. 2 and No. 3 temporary exhibition halls. The second to third floors above ground are ancient historical and cultural works of Chengdu, the fourth floor is for modern and folk works, and the fifth floor is for Chinese shadow puppet theater. The total exhibition area is 14,000 square meters and the length of the exhibition line is 1,500 meters.

The Chengdu Museum has the permanent exhibitions of "Flower-heavy Jin Guan City--Chengdu History and Culture Display" and "Shadow Dance of Ten Thousand Elements and Puppetry Great Thousand--Chinese Shadow Puppetry Exhibition", and will continue to present high-level temporary and thematic exhibitions. Chengdu Museum mainly spreads Chengdu through the collection, protection, research and exhibition of cultural relics, to show the public the history and culture of China, and strive to provide the city with diversified public **** cultural services.

May 2020, Chengdu Museum won the people of Sichuan Province, China's seventh Chengdu International Intangible Cultural Heritage Festival advanced collectives and advanced units and was notified of praise.

On December 21, 2020, the China Association of Museums released the results of the fourth batch of national museum rating, approving the Chengdu Museum as a national-level museum. [3]

3. Theme Museum Design Program

(I) Principle of Resource Support and Market Orientation

It implies that the development of tourism should be based on the status of resources and attach great importance to the status of market demand, its characteristics and changing trends. This is the principle that all production and construction activities must follow under the conditions of market economy. In a market economy, any production and operation is to meet the needs, must be recognized and accepted by the demanders, so as to achieve the purpose of production and operation, that is, to realize the transformation of value from the commodity form to the monetary form, to achieve the purpose of profit.

The special significance of highlighting the principle of resource-supporting and market-oriented in tourism development lies in the fact that the external characteristics of tourism resources have not changed much after they are transformed into tourism projects and products. Therefore, some people tend to equate tourism resources with tourism projects and products, and thus believe that it is the resources that determine the development and prospects of tourism. As a result, in the process of tourism development, we tend to see only the importance of resources and neglect the decisive role of the market, failing to develop projects and products that meet the market demand, thus directly affecting the effect of tourism development and development.

(II) High Priority Principle

The special significance of emphasizing the principle of highlighting the characteristics and avoiding the shortcomings in tourism development lies in the fact that the attractiveness of tourism originates from cultural differences. Seeking the new, strange, different and special is the main tourism motivation and purpose, but also an important way to achieve the purpose of pleasure-seeking. Therefore, tourism development and production must focus on characteristics.

(C) around the center, into a set of principles

It refers to the development and construction of tourism projects and products. While grasping the center, pay attention to coordination and matching to form mature projects and products.

It includes four aspects. First, the theme of tourism development and construction must be clear, and its core content and main features should be determined at all levels.

Second, in all links and aspects of project and product development, we must always pay attention to highlighting and reflecting its center and theme. We can t arbitrarily plan, select, build, and combine content to form projects and products without themes, red lines, and features.

Thirdly, in the construction of project and product facilities, attention should be paid to coordination and support. Transportation, tourism, housing, food, shopping, entertainment and other service elements should have everything, in grade, grade, specifications and other aspects of coordination and coherence, can not be abnormally high or low, biased. We should gradually increase the number and grade of facilities and services to increase selectivity.

Fourth, in the development and construction of projects and products, we should pay attention to the quality of personnel, management service standards, corporate image, corporate culture and other supporting software construction, as well as projects and products after the completion of the packaging, branding, planning and marketing and sales of supporting and unified planning, to solve the new development project hard and software, construction and management, service, packaging, publicity, sales disconnect.

(D) based on their own, taking into account the principle of the overall situation.

It means that the development and construction of tourism projects and products should be based on their own Jackie Chan set and maturity. At the same time, to take into account the surrounding areas and related regional projects and products, pay attention to the surrounding areas, the entire region and even the country's tourism development and construction, structural adjustment and tourism product layout coordination.

Generally speaking, standing on one's own feet, do one's own thing is widely advocated by the community and repeatedly emphasized, so most people are easy to think and do, but look at the big picture is often overlooked by many people in understanding and practice. Tourism development to look at the big picture, is conducive to strengthening the concept of tourism development and product construction of a chessboard, to ensure that tourism development and construction of the overall benefits and the long-term benefits of the project itself has an important role.

(5) the principle of gradual and progressive, gradually deepening.

In terms of the development and construction method of the tourism project, it should be implemented in stages to continuously improve, deepen, enrich and strengthen the level, level, content, nature and characteristics of the project.

In terms of general construction projects, there are always big and small. In order to put into operation as soon as possible and produce benefits, some construction projects have to be completed first, while others can gradually build supporting facilities. The production of most tourism products also has a process of continuous improvement and upgrading from primary to advanced, forming a series of various models and grades of product system.

In terms of the nature of projects and products, they can range from general visits and excursions to appreciation, investigation, participation and experience, and some of them can also be developed in the direction of recreation, vacation, leisure, business and conferences.

(F) the principle of scientific development and effective protection

In tourism development, we should adhere to the scientific and reasonable guiding ideology and behavior, focusing on the effective protection of resources and the environment, to prevent and put an end to the predatory and destructive development and utilization, and to achieve the goal of the green industry of sustainable use and sustainable development.

Resources are the basis of our survival and development, and cannot be effectively protected

Helan Mountain Eco-museum is located in the hinterland of Helan Mountain, in Xiaoguzigou, Dawukou. There is an ancient fossilized tree in Xiaoquzigou, which was discovered in 1994. It is 18 meters long and is an ancient plant more than 200 million years ago. It belongs to the Taiwu, and its appearance is well preserved. It is the highest and largest ancient tree fossil found in China so far, and also the largest, longest and best-preserved ancient tree fossil found in Ningxia. It has the Helan Mountain Ecological Museum funded by the Wukou District Government.

The overall design of Helan Mountain Ecological Museum is unique and profound. To stone (ice crack) finish, the top edge of the traditional wall stacks, the north mountain east and west sides of the rockery, plastic stone associated with the surrounding mountains into one. The main building is divided into three three-dimensional stone steps, like a three-dimensional stone book, with a huge tree-shaped Chinese character stone in front of the center. The whole shape consists of the Chinese character stone, mouth (mouth), mountain and the English letter V, which means Shizui Mountain good! The project is a two-story frame structure, building area of 680 square meters, divided into ecological exhibition hall, paleontological fossil exhibition hall, geomorphological exploration area of three parts.

From 2010 to 2012, the Nanjing Museum has launched a collection of the world Pang Xuzhai famous paintings exhibition, Qingteng Park Yang Xu Wei, Chen Chun calligraphy and painting art special exhibition and Yang Zhimigao twentieth century Chinese painting exhibition from 2013. All three exhibitions are painting and calligraphy exhibitions. For curators who have a professional background in painting and calligraphy and are committed to the research and identification of paintings and calligraphy, although the intention of the exhibition, the setting of the content, the depth and breadth of the research and governance will not be too troublesome, there are still many unexpected problems encountered in the process of planning these three special exhibitions. This article takes these three exhibitions as an example to talk about the experience of curating the exhibition, and at the same time analyze the gains and losses of the exhibition for the reference of colleagues in the industry.

With the increasing number of excellent exhibitions in China, the audience's taste is getting higher and higher, and their eyes are becoming more and more important. The content of the exhibition must be innovative, valuable and weighty, not simply a repetition of the same.

Museum painting and calligraphy exhibition needs academic research as the support of the exhibition. Nanjing Museum, for example s Pang world famous painting collection -, Qingteng Baiyang s Xu Wei and Chen Chun s calligraphy and painting art special exhibition and Yang Zhi rice cake s twentieth-century Chinese painting exhibition to give an example of the academic research before the exhibition to ensure that the content of the exhibition of the academic, popular and appropriate continuity, which is the basis for the success of the exhibition and guarantee. In the exhibition mode, the curators also designed a reasonable guide route for the audience according to the results of the research, highlighting key exhibits, through the design of the explanatory panels, reasonable layout, zero-distance display, increase the guided appreciation of calligraphy and painting works, exploring the panoramic exhibition, and achieved a good exhibition results.

Large-scale thematic exhibitions organized by the Nanjing Museum (hereinafter referred to as NAMB) generally take two years from the establishment of the project to the exhibition. In fact, the exhibition has gone through a series of preparatory work such as the setting of the theme, meeting discussions, budget and so on before the project was set up; after the project was set up, it will gradually enter the formal implementation stage of the exhibition project. In general, the work in the first year of these two years was relatively retreating, mainly involving exhibition research, exhibition structure, and drawing up exhibits. The work of the second year is relatively pragmatic, mainly involving the determination of the chapter structure and exhibits of the exhibition, coordination of exhibition lending, book editing, text writing, display design, construction of exhibition venues, artifacts placement, press and publicity, lectures and reports, reception of personnel, and cultural creativity planning. Until the exhibition is arranged, changed and withdrawn.

Since 2013, the Nanjing Museum has organized a series of important exhibitions, including

The Tibet World Exhibition was established in early 2013, with a three-month period from December 26, 2014 to March 8, 2015, with one change of exhibition. This exhibition is supposed to be an early domestic systematic display of collectors and their collections of special exhibitions. Pang was a collector during the Republican period, and his collection of ancient Chinese paintings was large in number and good in quality. After the founding of the Republic of China, his virtual house mainly belonged to the Palace Museum (hereinafter referred to as the Forbidden City), the Shanghai Museum (hereinafter referred to as Shangbo), the Nanbo, the Suzhou Museum in Jiangsu Province (hereinafter referred to as the Suzhou Museum) and other cultural institutions. The Nanbo collection has more than 100 famous paintings of all times collected by Pang Xu Residence. 2010, Zhejiang Huzhou Museum borrowed more than 80 pieces of paintings from the merchant of Nanbo and organized the Giant Elephant Wenhui: Xu Residence famous paintings special exhibition of Nanjing Museum, which lasted for 26 days. Huzhou is Pang's hometown. This exhibition is more like a medium-sized homecoming exhibition. The exhibits were basically supported by a unit of the NAMB in moderate numbers. On the other hand, the Tibet World Exhibition is a more comprehensive display of the old collection of the Xu Residence. *** There are 168 exhibits, bringing together the collections of the National Palace, the Shambaugh Museum, and the Nanbo Museum. The number of exhibits is large and the quality is high, including 25 Song and Yuan paintings, a larger number of first-class artifacts, and a longer exhibition period. There is no doubt that this exhibition is on a larger scale.

4. Museum theme tourism development program planning

Shanghai Museum is located in the square of the People's Center. It covers an area of 4000 square meters. There are many ancient books, paintings and bronzes inside. It it is like a big book that tells you the history of China. People from all over the country like to go there to see a large number of ancient objects with their own eyes. If you have a chance to go there, you and I will have a great time.

Current LocationThe Museum of Chinese History closes at 16:30.

History Museum, the exhibition area of 8,000 square meters, the collection of more than 300,000 pieces of cultural relics. (Ancient part) is its basic display. The exhibition lasts from Yuanmou apes 1.7 million years ago to 1840 on the eve of the Opium War. More than 9,000 cultural relics are on display, which have high historical and artistic value.

Opening time: 8:30~16:30 (closed on Monday) Admission: 5 yuan

Current locationWhy do you want to go to the museum? This is well understood. Through the museum, we can understand the history, cultural changes and the formation process of the city. It is the epitome of the city has an important educational significance. We can learn a lot of knowledge and broaden our horizons.

I am from Hubei. I just visited Hubei Museum and Huanggang Museum not long ago, and it was an eye-opening experience and I learned a lot. Why? For example, it's just you and me! Although I am from Hubei, I am not very familiar with the history of Hubei. When I entered the museum, I saw a lot of beautiful bronzes, jades and porcelains. I was really shocked, especially the four major treasures of the Hubei Museum, which are really priced to sell. There is a Yuan Dynasty blue and white porcelain in Britain that fetched $260 million. There are still about 400 pieces of Yuan Dynasty blue and white, a large number of them are abroad. What do you think of me, a Hubei man? Unfortunately, Chinese American treasures have been lost overseas.

The museum also shows the modern history of China, the Xinhai Revolution, the fall of the Qing Dynasty, the War of Resistance against Japan to the War of Liberation, the historical events that took place, as well as important historical figures. The most impressive is one of the ten marshals displayed in the Huanggang Museum.

Lin Biao organized and participated in the ten classic battles.

So, attending the museum can be the biggest help. We know the city and are familiar with it.

5. Eco-museum display program

Protecting and passing on intangible cultural heritage is to stimulate this ancient and deep cultural factor hidden in it, to make it combine with modern life and fashion, so that intangible cultural heritage is no longer an antique living in the museum, but fire and alive in the present.

Art inheritors to explore paper-cutting wedding photos and other customized products, the Hubei Provincial Museum launched the chimes music hand game, the Forbidden City to develop all kinds of cultural and creative products . Through a