How to choose the location of retail outlets?

Store location is an important basis for retailers to determine business objectives and develop business strategies, because different regions have different social environments, geographic environments, populations, environments, transportation conditions, etc., which respectively constrain the source of customers and the characteristics of retail stores in their areas, as well as retail stores on the operation of the selection of goods, prices, promotions and other activities, the selection of the store location has a strategic role. In addition, the proper choice of location means that it enjoys a superior "geographical" advantage. Therefore, the location of a retail store determines the number of potential customers that the retail store can attract within a limited distance or area, and also determines the level of sales revenue that can be obtained, thus reflecting the size of the value of the location as a resource. Therefore, for the retail industry, the choice of location is a strategic foresight, decision-making science, the art of operation organically combined with the important work, must be highly valued. Generally in the selection of retail store address, Macro Vision reminds the following points are the main considerations:

1, the city business conditions site selection should be the first from the big picture, grasp the city business conditions, including: {1) the type of city. First look at the topography, climate and other natural conditions, and then investigate the administrative, economic, historical, cultural and other social conditions, so as to determine what kind of retail positioning is suitable for this city

(2) urban facilities. Schools, libraries, hospitals, parks, gymnasiums, tourist facilities, government offices and other public **** facilities can play a role in attracting consumers. Therefore, it is meaningful to understand the type, number, size and distribution of urban facilities for site selection.